Arisa Sirisuk

Strategic HR Professional with 6+ years of experience across the HR domain, transitioning from Talent Acquisition into high-impact HRBP roles within the telecom and e-commerce sectors. Proven track record in facilitating large-scale M&A operations, driving corporate risk mitigation, and scaling a workforce by 60% during a global crisis. Adept at serving as a critical bridge between corporate leadership and nationwide operations to align business objectives with employee well-being.

Recognized as a proactive change agent who fosters operational excellence, utilizing Generative AI and HR Analytics to drive sustainable business growth.

Human Resources Business Partner (Retail & Operations) at True Corporation (2023-06 – 2025-10)

• Strategic Partnering & M&A: Partnered with leaders to align people strategies with business goals; managed manpower for ~400 staff across 33 branches during the True-dtac merger.
• Risk Management: Acted as 'Fraud Champion', utilizing data-driven insights to identify and mitigate internal operational risks.
• Talent Development: Led development programs for Panyapiwat scholars (Batch 4-7), building a sustainable talent pipeline.
• Engagement & Well-being: Analyzed engagement via Pulse Surveys; advocated for and implemented well-being initiatives to maintain morale during organizational shifts.
• HR Tech & Communication: Utilized Generative AI to produce engaging internal content, translating complex policies into visual assets for 100% employee reach.

Talent Acquisition Specialist at True Corporation (2021-11 – 2023-05)

• Mass Recruitment & ROI: Executed campaigns for 2,000+ candidates annually; optimized spend via Facebook Ads to increase reach and ROI.
• Digital Transformation: Pivoted to Online Job Fairs and utilized Discord for high-volume virtual interviewing, ensuring hiring continuity during COVID-19.
• Targeted Content: Produced video content for Telesales & Call Center roles, strengthening employer branding and operational support.
• Crisis Leadership: Led a Strategic Task Force during COVID-19 to resolve driver shortages, scaling the workforce to support a 60% surge in demand.
• HR Automation: Designed a Recruitment Chatbot to manage high-volume pipelines; engaged 30,000+ candidates via targeted social media strategies.
• Brand Growth: grew the Facebook employer brand community from 80K to 100K followers.

HR Specialist (Mass Recruitment Focus) at Lazada Express Thailand (2019-11 – 2021-08)

Academic Officer, Master's Degree Program at Ramkhamhaeng University (2015-04 – 2019-10)

Managed end-to-end student admissions, designed multimedia marketing content, and coordinated logistics for large-scale university events and international trips.

MBA in Management – Ramkhamhaeng University (2017-01 – 2019-12)

B.B.A in Business Computer – Thonburi University (2011-01 – 2015-12)