Special Lecturer, Faculty of Applied Arts at King Mongkut's University of Technology North Bangkok (2024-01 – Present)
- Innovation Strategy & Business Plan Development: Directed academic programs in Innovative Technopreneurs, Business for Everyday Life and Design Thinking, guiding undergraduate cohorts in crafting scalable business models and comprehensive business plans, fostering strategic thinking and developing actionable business cases for real-world application.
- Ecosystem Building & Stakeholder Engagement: Cultivated a robust academic-industry ecosystem by leveraging professional networks to organize guest lectures, strategic workshops and business simulations with industry experts, effectively bridging the gap between theoretical frameworks and practical corporate execution.
- Data-Driven Program Optimization: Designed application-oriented curricula and utilized data-driven methodologies to analyze learning outcomes and performance metrics, continuously optimizing instructional strategies to meet emerging market trends.
Chief Representative Officer (CRO) & Country Head at ZwickRoell GmbH & Co. KG (2021-04 – 2023-12)
- Pioneered and established the company's first direct representative office in Thailand, assuming full P&L responsibility, overseeing legal setup and driving strategic leadership for the Thai market.
- Achieved #1 Top Sales Performance in Southeast Asia for two consecutive years (2022 & 2023), driving market share growth in government, institutional and industrial sectors.
- Directed end-to-end sales cycles, from strategic pricing and tender management for large-scale projects to key client relationship management and contract closure.
- Spearheaded all marketing and business development initiatives, building a robust pipeline and establishing the brand as a market leader.
Business Development Manager at Evonik (Thailand) Ltd. (2017-10 – 2021-03)
- Spearheaded national market development for a complex portfolio of 23 specialty chemical business lines, successfully penetrating new industrial, advanced manufacturing, and infrastructure sectors.
- Directed comprehensive sales operations for the PLEXIGLAS® product line across Thailand, successfully securing a landmark THB 600 million contract for a critical government infrastructure project.
- Managed the end-to-end Bidding & Contracts process, navigating complex sales cycles from initial commercial quotations and project feasibility to final negotiations with key stakeholders and contractors.
- Cultivated strategic C-level relationships with enterprise accounts, project investors, and key partners, leading high-stakes negotiations to secure long-term, high-value B2B partnerships.
Country Manager (Thailand, Vietnam, Laos) at Illinois Tool Works Inc. (ITW) Magnaflux Division (2016-01 – 2017-09)
- Spearheaded the Zero-to-One greenfield setup for the Magnaflux division across three countries, holding full P&L and operational accountability while managing direct sales and distributor channels.
- Engineered a 100% year-on-year revenue growth in 2016 by strategically targeting the Aerospace, Automotive and Oil & Gas sectors.
- Negotiated and closed a strategic THB 618 million landmark contract with a major Siam Toyota affiliate.
- Optimized commercial processes by applying the 80/20 principle to pricing and CRM.
- Led distributor training programs to enhance brand loyalty, product knowledge and overall sales performance.
Sales Executive at NIE Electronics (S) Pte. Ltd. (2011-11 – 2015-12)
- Drove sales of electronic components and LED lighting to the Automotive and Electronics industries, achieving 30% revenue growth in the first year.
- Managed the entire sales lifecycle from initial product presentation and technical consultation to after-sales support, strengthening long-term client partnerships.
Sales Project Executive at Hollywood International Ltd. (2010-05 – 2011-09)
- Managed sales of industrial instruments to both public and private sector clients.
- Recognized as Top Sales Person of the Year (2010) for exceeding sales targets and demonstrating exceptional client service.
