Praroon Visessiri

Sales and Key Account professional with experience in FMCG and Beauty industries. Proven track record in driving sales growth across Modern Trade, Beauty Stores, and CVS channels (Foodland, Beautrium, CJ). Skilled in Key Account Strategy, Trade Term Agreement (TTA) negotiation and Planogram management. Strong analytical mindset with the ability to leverage data insights to develop effective sales strategies and maximize profitability.

Key Account Supervisor (Cosmetics) at USTAR Cosmetics Co., Ltd. (2023-11 – Present)

• Manage key accounts in Foodland, CJ, and Beautrium channels, achieving 5–10% annual sales growth.
• Negotiate trade terms (TTA) and annual promotional campaigns to expand display space and maintain profit margins.
• Analyze sales performance and market trends to optimize sales planning and inventory management.
• Build and maintain strong relationships with buyers and store managers to ensure smooth operations and product availability.
• Prepare performance reports and competitor analysis for management review and strategic planning.

Project Manager (FMCG – Non Foods) at Post Meridian Co., Ltd. (2018-07 – 2023-10)

• Supervised over 100 field staff, including Supervisors and Merchandisers, across Modern Trade, Traditional Trade, and CVS channels.
• Oversaw store operations, product displays, and promotional materials, ensuring brand standards were maintained.
• Managed recruitment, training, and performance evaluation (KPI) processes for field teams.
• Controlled operational and payroll budgets efficiently while maintaining productivity and quality.
• Developed strategic initiatives to enhance team performance and reduce operational costs.

Planogram Officer (Decor & Merchandising) at CRC Thai Watsadu Co., Ltd. (2016-03 – 2018-06)

• Designed and developed Planograms to optimize space utilization and shelf share.
• Conducted sales-per-space analysis to improve product visibility and customer purchase decisions.
• Ensured compliance with company Visual Merchandising standards across all branches.
• Coordinated with purchasing and operations teams to implement effective product layouts.

Bachelor of Business Administration in International Business – Huachiew Chalermprakiet University (2015)

High School in Mathematics – English Program – Debsirinromklao School (2011)