Sinlata Plengpuntit

Driven Area Sales Manager with 15 years of experience in a management capacity, and a strong competitive sales drive, adaptability, and perseverance. Possesses well-honed listening skills and a problem-solving attitude to uncover customer needs, overcome objections, and close sales to achieve goals across multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments, with a positive attitude toward achievement.

Currently seeking a position as an Area Sales Manager or Regional Manager, where my experience, strong interpersonal skills, and industry connections can contribute to improved sales performance.

Key Account Manager at Carlsberg Britvic Company (2022-06 – 2026-02)

Responsible for managing nurturing in Thailand for TEISSEIRE (French syrup brand) of company's most important clients, It's key account which typically generate a significant portion of the business's revenue. Their goal is to build long-term, strategic relationships that lead to mutual success.

Relationship Management

Serve as the main point of contact between the company and the key client. Develop deep relationships with decision-makers and Influencer at the client organization. Act as the client's advocate within your organization.

Responsible

Distributor for glassware or similar products in Thailand is mainly a sales + distribution management role.

• Serve as the main point of contact for key clients, Understand their needs, goals, and business challenges, Maintain long-term trust and satisfaction
• Create customized strategies to support each key account, Align client needs with company products or services
• Look for opportunities to upsell or cross-sell, Increase client value and renew contracts
• Work with sales, marketing, product, and support teams to deliver client expectations, Ensure smooth communication and service delivery
• Monitor account performance, revenue, and satisfaction, Provide regular reports to senior management
• Handle any issues quickly and effectively, Proactively prevent problems through strong communication
• Manage distributors & sales channels
• Work closely with distributors to achieve sales targets and business goals.
• Expand market & distribution coverage
• Find new customers, dealers, or retail channels.
• Coordinate with internal teams
• Work with marketing, logistics, and production to ensure stock availability and promotions.
• Analyze performance & reporting
• Track sales data, forecasts, and KPIs.
• Training & support
• Train distributor sales teams about product.

Managing Director at Me Dee Chiangmai Supply company (2020-06 – 2022-05)

Responsible for overseeing the overall operations, strategy, and performance of a department, division, or sometimes the entire organization. It can sometimes be another way to describe a General Manager, Managing Director, or Operations Manager, depending on the company structure. Product: Wines, Spirit, Syrup, Cocoa, Horeca ingredients

• Develop and implement business strategies, goals, and plans aligned with company objectives.
• Lead, mentor, and evaluate department heads or team leaders. Foster a positive work culture and ensure effective communication.
• Ensure day-to-day operations run smoothly and efficiently. Identify areas for improvement.
• Oversee budgets, financial reporting, and profitability. Make cost-effective decisions and control expenditures.
• Track key performance indicators (KPIs) and ensure teams are meeting targets.
• Communicate with executives, board members, clients, or partners to report progress and align business interests.
• Resolve complex issues, manage crises, and make high-level decisions to support company growth.
• Ensure compliance with regulations and internal policies. Identify and mitigate business risks.

Area sales manager at Independent Wine & Spirit company (2019-05 – 2020-05)

Responsible for overseeing operations, performance, and staff within a specific geographic area, often across multiple business locations such as retail stores, restaurants, warehouses, or service centers. Wines, Spirit, Mineral water Brand: Penfolds, Bollinger, Jim Beam, Bacadi, Bombay Gin

• Ensure smooth day-to-day operations of all sites within the area., Monitor and maintain compliance with company policies and procedures., Implement operational improvements for efficiency and cost savings.
• Set performance goals and conduct regular performance evaluations., Provide leadership, motivation, and professional development for staff.
• Manage budgets, forecasts, and financial reports., Analyze financial performance (sales, profit margins, expenses)., Drive revenue growth and control costs across locations.
• Monitor and improve customer service standards., Handle escalated complaints or service issues., Ensure a consistent brand and service experience across locations.
• Develop and execute local sales strategies and promotions., Support marketing campaigns and community engagement initiatives., Identify market trends and competitor activity.
• Ensure compliance with legal, safety, and quality standards., Conduct regular site audits and risk assessments., Address and resolve compliance issues quickly.
• Report performance metrics and KPIs to senior leadership., Act as a liaison between corporate leadership and local teams., Communicate company updates, goals, and expectations.

Assistant sales manager at Global Premium wine company (2012-11 – 2018-02)

Responsibility is to assist the Sales Manager in achieving sales targets, coordinating the sales team, and ensuring smooth daily operations. Product: Dilmah Tea brand, 1883 Syrup brand, Siam Winery Brand.

• Assist in managing and motivating the sales team., Help onboard and train new sales staff., Monitor individual and team performance.
• Help implement and execute sales strategies set by senior management., Contribute ideas for improving sales processes or customer outreach.
• Engage with clients to understand needs and offer suitable products or services., Handle complaints or escalate issues when necessary.
• Prepare sales reports, forecasts, and performance analysis., Track KPIs such as conversion rates, revenue targets, and customer acquisition.
• Coordinate schedules, meetings, and documentation for the sales department., Maintain CRM systems and client databases.

Sales Representative at CB Distribution company (2011-01 – 2012-12)

Responsibility is to sell a company's products or services to customers either B2B (business-to-business) or B2C (business-to-consumer). Carlsberg beer, Lao beer.

• Reach out to potential customers (cold calls, emails, in-person visits)., Build and maintain relationships with existing clients.
• Understand and explain the features and benefits of the company's offerings., Answer questions and address objections.
• Present, promote, and sell products/services using solid sales techniques., Negotiate deals and close sales.
• Identify customer needs and market trends., Provide feedback to the marketing or product development teams.
• Maintain accurate records of sales activities (CRM systems, reports)., Meet or exceed sales targets and KPIs.

Sales Executive at Horeca Chiangmai Supply (2010-01 – 2011-12)

Responsible for selling a company's products or services, maintaining client relationships, and helping the business grow its revenue. It's often considered a front-line sales role and is vital in almost every industry. imported Daily food and beverage included wines and Hoegaarden beer, Stella beer, Weihenstephaner beer, Erdinger beer.

• Researching prospects and generating leads, Cold-calling, networking, or following up on marketing-generated leads
• Presenting products/services in a clear and persuasive way, Understanding client needs and recommending suitable solutions
• Preparing quotes or proposals, Handling price negotiations and contract agreements, Closing deals to meet or exceed sales targets
• Following up after sales to ensure customer satisfaction, Maintaining long-term client relationships to encourage repeat business
• Updating CRM systems with client interactions, Preparing regular sales reports and forecasts for management
• Providing feedback to the marketing or product teams

Sales Executive at BNK Pattaya wine company (2009-01 – 2010-12)

This role is responsible for selling a company's wines products or services, building relationships with customers, and helping increase business revenue. This role is central to the growth and success of any organization that relies on sales.

• Identify and reach out to potential clients (via calls, emails, or meetings)., Attend networking events or trade shows.
• Explain product features and benefits., Give presentations or demos to clients.
• Discuss prices, terms, and delivery timelines., Close sales and follow up to ensure satisfaction.
• Support existing clients and encourage repeat business., Handle questions, feedback, or complaints professionally.
• Work to achieve or exceed monthly or quarterly sales goals., Report sales results to managers.
• Update customer information and sales activity in a CRM system., Track performance and forecast future sales.

Bachelor in Hotel and Tourism Management – Dhurakij Pundit University Bangkok, Thailand