Ceyda Kanbolat
Business professional with 10+ years of experience specialized in category and vendor management in various e-commerce companies and markets, including 4 years of team management experience.
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Hakkında
Helping organizations transform strategically and grow exponentially with 10+ years of experience. Comprehensive knowledge about category/vendor management, online purchase behaviors and consumer habits. Passionate about creative problem solving.
Deneyim
Senior Vendor Manager at Kaufland e-commerce (2022-11 – 2026-04)
Managed four different home-related categories across the European market.
- Relationship management with key vendors
- Creating and owning the account plans for vendors
- Developed and implemented account plans for key vendors
- Identified assortment gaps and executed strategies to address them
- Managed four home-related categories across European markets
Category Manager at Wayfair (2022-05 – 2022-09)
Managed the storage and organization category across the European market.
- Relationship management with key suppliers in Germany and the UK
- Developed and maintained account plans for key suppliers
- Identifying the assortment gap and taking necessary actions to complete
- Securing the best prices to be competitive
- Planning and executing category based growth actions by analyzing various marketing, product and sales KPIs
Head of Category at Vivense (2018-08 – 2022-02)
- Created and implemented overall category management strategy
- Developed promotional strategies for each category based on market analysis
- Planned and executed growth actions to expand category performance
- Managed relationships with key suppliers to ensure effective communication and collaboration
- Identified new business opportunities and established corresponding product categories
Category Manager at Vivense (2017-06 – 2018-08)
- Developed and executed category strategy to drive revenue and profitability
- Conducted data analysis to uncover growth opportunities
- Carrying out data analysis to identify growth opportunities
- Formulated and implemented pricing strategy to optimize category performance
- Building relationships with existing suppliers and executing negotiations to secure the best prices
Marketing Coordinator at 3M (2016-06 – 2017-06)
- Planning and conducting all marketing activities
- P&L responsibility for the related product groups
- Implementing pricing and positioning strategy for the relevant products
- Improving relationships with the customers
Product Specialist at Canon (2014-08 – 2016-06)
- Responsible for both Turkey and Israel markets
- Conducting all marketing activities
- Implementing the pricing strategy for the relevant product categories
Eğitim
Industrial Engineering – Bogazici University (2014-06)
