Kaan Demirci

Product Owner with 2 years of experience in B2B SaaS product delivery, backed by 4+ years as a Business Analyst and Developer in ERP environments. Experienced in backlog management, feature prioritization, and cross-functional leadership. Strong technical foundation in requirements analysis, SQL, and API testing.

Recently led end-to-end delivery of omnichannel messaging features—from discovery and MVP definition to launch. Proven ability to bridge business strategy and technical execution through Agile methodologies and data-driven decision making.

Senior Product Analyst at SMARTMESSAGE (2025-03 – 2025-06)

Mid-Senior Product Analyst at SMARTMESSAGE (2023-06 – 2025-03)

• Owned product backlog and drove feature delivery for cloud-based SaaS products managing enterprise omnichannel messaging (Email, SMS, WhatsApp, Telegram), contact segmentation, and workflow automation.
• Led end-to-end product delivery for WhatsApp/Telegram integrations, contact segmentation redesign, and Journey flow builder. Defined MVP scope, prioritized features, and collaborated with engineering and design teams from ideation through launch.
• Created product documentation, user stories with acceptance criteria, mockups, and user flows to communicate product vision and guide development execution.
• Managed product backlog and facilitated Agile ceremonies (refinement, planning, retrospectives), ensuring alignment between business objectives and development priorities.
• Conducted market research and competitor analysis to inform product strategy, validate feature priorities, and identify innovation opportunities.
• Defined success metrics and coordinated UAT activities. Performed SQL-based data analysis to validate feature performance and inform product decisions.

Software Development & Business Intelligence Engineer at KALE PRATT & WHITNEY (2021-06 – 2023-06)

• Performed business analysis and software development for enterprise applications (ERP-Canias, BI-Qlik Sense, BPM-E-Flow, MES), including requirements gathering, technical implementation, and system maintenance.
• Developed ERP customizations, BI dashboards, and process automation solutions. Conducted root cause analysis and implemented system enhancements.
• Led requirements analysis and technical delivery in cross-functional projects, including process mapping, gap analysis, and solution development.
• Supported project management activities, user testing, end-user training, and documentation.
• Delivered training sessions for Key Users across departments.

ERP Engineer at SUZER TEKSTIL (2019-03 – 2021-06)

• Performed requirements analysis and ERP development (Canias), implementing customizations and system enhancements.
• Conducted system testing and technical implementation for integration projects.
• Provided end-user support, training, and process documentation.

BSC in Industrial Engineering – PAMUKKALE UNIVERSITY (2012 – 2017)