Yen-An Chen

A fast learner with a multidisciplinary background in social sciences and management, I thrive on challenges and excel at integrating information, cross-disciplinary thinking, and strategic problem-solving. My cross-cultural experience has strengthened my communication and resource integration skills, enabling me to navigate dynamic environments effectively. I am driven to translate critical thinking into tangible business value and actively leverage emerging technologies, including AI and vibe coding, to improve workflows and operational efficiency.

Senior Account Executive - EURUS Consulting Co., Ltd - Taiwan

(2025-03)

Primary clients served include Diageo Taiwan Inc. and Mars Taiwan Ltd. for their CSR activities and media PR campaigns. Specialized in external liaison, resource integration, internal communication, and stakeholder management.

• Supported the planning and execution of five large-scale corporate branding and product events, coordinating cross-functional resources and stakeholders to ensure seamless delivery. Each event generated over 100 media placements and strengthened the brand's online presence.
• Executed four KOL seeding campaigns, supporting candidate identification, KOL and celebrity outreach, and content coordination to increase social media buzz and brand visibility during product launches.
• Successfully mitigated crises during clients' in-person ESG events on multiple occasions, resulted in a 95% satisfaction rate for the entire year's events. Proactively engaged relevant government agencies using project execution outcomes to foster collaboration, driving a 90% year-on-year growth in event registrations for the new year compared to the same quarter last year.

Business Intelligence Specialist (Internship) - Kaufland Stiftung & Co. KG - Germany

(2022-08 - 2022-11)

• Optimized the data validation process, completing data confirmation and generating product performance metrics one week in advance. This ensured that the purchasing department had access to data for negotiating with suppliers during quarterly meetings.
• Coordinated with external suppliers to align their database structures with internal database frameworks, making it easier for the department to access data. Additionally, established standardized structures for future data updates.

Marketing Research Consultant - Targetlink Marketing Research & Consulting INC. - Taiwan

(2019-07 - 2021-03)

Served as the project lead in market research projects, coordinating the analysis and fieldwork teams while aligning with clients to ensure seamless project implementation. Further developed quick-learning skills by successfully conducting market research projects for brands from multiple industries, such as Hua Nan Financial Holdings, Chunghwa Telecom, Mentholatum, and Suntory.

• Learned to use statistical analysis software due to the motivation of helping streamline project execution processes. This ultimately reduced the workload of the data analysis department by 30%.
• Led cross-departmental collaboration with the fieldwork and the data analysis departments to manage up to five concurrent projects and eventually finished all five projects on time.
• Maintained strong client relationships, achieving a 70% client retention rate for ongoing partnerships.

Event Planning Specialist - EURUS Consulting Co., Ltd - Taiwan

(2018-07 - 2019-07)

Participated in PR event planning for brands such as ASICS, Diageo, and Mars, providing on-site event support and leading interns in event preparation.

M.Sc. - Management and Innovation - Technical University of Munich (TU München) (2021-10 - 2024-09)

B.A. - Humanities and Social Sciences - National Tsing Hua University (2014-09 - 2019-01)