A.j. Minogue

Fundraising data, operations, and technology leader with 20+ years of experience, progressing from fundraising and grant writing to direct-response analytics, enterprise data and BI, CRM/MarTech, data governance, and Development Operations leadership. Senior roles have reported directly to C-suite executives, including Development, Technology, and Growth leaders. Combines fundraising fluency with technical depth and systems thinking, leading functions spanning analytics, CRM, donor operations, data infrastructure, integrations, governance, and technology modernization.

Experienced connecting Development, Finance, Legal, and IT to build scalable systems, strengthen operations, and turn complex data into actionable fundraising and executive insight.

Data & Analytics Consultant

(2026-07)

Advise nonprofits and fundraising agencies on analytics modernization, fundraising technology, reporting architecture, data quality, governance, and privacy.

• Lead modernization of complex campaign reporting; define reusable data structures, measures, and scalable practices across multiple client datasets.
• Translate fundraising requirements into architecture and implementation plans spanning warehouse/lakehouse options, secure file ingestion, ETL, Microsoft environments, Power BI governance, licensing, and ownership responsibilities.
• Develop fundraising revenue-risk assessment frameworks spanning CRM/eCRM architecture, integrations, payment processing, data flows, privacy practices, controls, and cross-functional accountability.

Director, Development Operations (Data, Analytics & CRM) - Orbis International

(2024-12 - 2026-03)

Reported to Chief Development Officer; subsequently Interim CEO. Led Development Operations for a global nonprofit, with responsibility spanning CRM (Raiser's Edge NXT), analytics, database and donor operations, integrations, vendors, controls, and fundraising technology supporting direct/mass marketing, mid-level, sustainer, major gifts, and institutional fundraising.

• Built and led a four-person team across database administration, operations, donor services/systems, and vendor management; set priorities, service expectations, documentation standards, and professional-development plans.
• Designed and implemented a SQL Server data warehouse and Power BI reporting layer as an integrated decision-support hub; improved data hygiene by 33% and expanded reliable campaign, donor, and revenue insight.
• Served as a connector across Development, Finance, IT, and Legal: aligned Raiser's Edge NXT, MIP Finance, SKY API, shared coding/business rules, reconciliation, and warehouse reporting to strengthen trusted revenue and board-level ROI reporting.
• Led CRM standards, data governance, access practices, privacy/PCI work, vendor strategy, and technology investment decisions across fundraising platforms, payment processing, call centers/caging, integrations, and reporting tools.
• Introduced AI-enabled fundraising workflows through Momentum and participated in Microsoft Copilot agent pilots, balancing innovation, operational value, privacy, and responsible adoption.

Director, Data Analytics & Reporting - UJA-Federation of New York

(2016-05 - 2024-09)

Reported to Chief Information Officer; subsequently Chief Growth Officer. Led the analytics and reporting function within a complex federated organization supporting a roughly $400M annual fundraising enterprise and approximately 150 frontline fundraisers.

• Owned enterprise fundraising analytics, BI, reporting architecture, and data strategy; built warehouse and Power BI capabilities that translated complex constituent, campaign, and financial data into actionable fundraising and executive insight.
• Led cross-functional modernization across fundraising, technology, and marketing environments, including SQL Server/Azure data infrastructure, Salesforce Marketing Cloud, Adobe Campaign, automated pipelines, and reusable reporting models.
• Co-led data governance and strengthened shared definitions, ownership, data quality, and organizational data literacy across business and technical teams.
• Developed predictive models for planned-giving and supported multi-channel direct marketing, lifecycle, segmentation, testing, and performance strategy.
• Built reporting and campaign-data solutions supporting direct marketing and fundraising; partnered across Marketing, Development, and Technology to improve segmentation, measurement, data flows, and channel performance.

Director, Data Analysis & Development Systems - Amnesty International USA

(2015-04 - 2016-03)

Owned Development systems and analytics, mapped fundraising data flows, expanded warehouse/reporting structures, automated processes, and improved cross-channel performance visibility.

• Used data and operational analysis to identify gaps and guide investment decisions supporting expansion of a street-canvassing program to six cities.

Director of Analytics - National Audubon Society

(2014-05 - 2015-04)

Led fundraising analytics, performance strategy, testing, cash-flow and budget modeling, online-giving analysis, data quality, and governance.

• Translated donor and campaign performance into practical planning and investment decisions across fundraising channels.

Director of Analytics | Assistant Director, Analytics | Data Analyst | Data Coordinator - ASPCA

(2009-07 - 2014-02)

Progressed through four increasingly senior roles, ultimately directing data, segmentation, testing, systems, and vendor strategy for a $107M annual direct-marketing program and a 5.5-million-record donor database.

• Led analytics across acquisition, renewal, retention, sustainer, direct mail, digital, DRTV, telemarketing, and canvassing; applied segmentation, predictive modeling, experimentation, and lifecycle/LTV analysis to improve fundraising performance.
• Expanded direct-mail acquisition from eight to twelve annual mailings while maintaining a 12-month break-even objective through co-ops, merge/purge strategy, list optimization, and long-term donor economics.
• Helped launch and evaluate multi-city street canvassing and produced cross-channel insights that contributed to the organization's highest DRTV landing-page conversion performance.

Analytics Consultant - Committee Encouraging Corporate Philanthropy

(2007-05 - 2007-07)

Consultant Grant Writing - Museum of the Moving Image

(2006-12 - 2007-04)

Senior Development Officer - National Academy Museum

(2005-05 - 2006-10)

Grants Manager - Brooklyn Historical Society

(2004-03 - 2005-03)

Development Associate - Staten Island Museum

(2001-03 - 2004-02)

Development Assistant (Part-Time) - Lyme Academy of Fine Arts

(1993-01 - 1997-08)

Executive Committee, Director of Data Oversight - Direct Marketing Fundraisers Association (DMFA)

(2017)

Provide board-level leadership on data strategy, governance, privacy, benchmarking, and technology; lead/participate in Mid-Level Giving benchmarking and field learning.

• Bring practitioner perspective across direct marketing, fundraising analytics, CRM/MarTech, and data infrastructure to a national professional community.

Co-Founder & Co-Lead, Marketing & Fundraising Technology Working Group - NetHope

(2025 - 2026)

Convened nonprofit and technology leaders to share practices and advance practical approaches to CRM integration, AI, data governance, and scalable fundraising technology and operations.

MBA - Operations - Baruch College, Zicklin School of Business (CUNY) (2008)

BA - Philosophy - Connecticut College (2000)