Aimee Nagengast

Experienced marketing professional with a solid background in influencer coordination and community engagement. Delivered a 30% boost in Instagram engagement and a 10% rise in housing inquiries by designing content strategies and managing influencer collaborations at Homes in Korea. Built and led a brand ambassador program of 65+ representatives, achieving 85% retention and increasing community engagement by 25% through targeted email campaigns.

Aiming to apply data-driven marketing and project management skills to drive brand growth and audience acquisition for the next organization.

Marketing and Influencer Coordinator at Homes in Korea (2026-02 – Present)

• Planned and executed welcome parties and community events for 500+ international students, handling venue selection, DJ booking, and sponsor coordination, which boosted attendee satisfaction and strengthened campus community ties
• Developed Instagram content strategies for housing services by sourcing visual materials, brainstorming concepts, and coordinating with influencers, leading to a 30% rise in follower engagement and a 10% increase in housing inquiries.
• Onboarded and managed 10 influencers, supporting marketing and operations teams by tracking project timelines in Notion, communicating updates via Slack, and assisting with daily event and campaign execution, resulting in on-time delivery of 95% of projects and smoother campaign rollouts

Junior Marketing Associate at Tasha Talks Aesthetics (2023-08 – Present)

• Sourced and managed 200+ prospective clients through targeted outreach, achieving 30% response rate and 15+ qualified conversions.
• Created lead-tracking processes and managed 20-30 active prospects, reducing qualification time and improving sales efficiency.
• Collaborated with senior team members to analyze campaign performance and iterate on messaging strategies, improving conversion rates through data-informed optimization

Community Relations Coordinator at Landing (2023-02 – 2024-08)

• Built and managed brand ambassador program, recruiting 65+ representatives and achieving 85% retention rate through multi-channel marketing campaigns.
• Implemented email marketing strategy that increased community engagement by 25% through weekly newsletters and targeted communications.
• Tracked program KPIs with Meta Business Suite and presented quarterly performance reports, informing leadership decisions and improving workflow efficiency

Bachelors of Arts in Business Administration – University of La Verne

International Business Studies – Yonsei University