Associate Creative Director at Unite Us (2022-01 – Present)
Mission-driven healthcare technology company; scaled marketing work across brand, web, user education, sales, events, and product.
- Leads creative operations and production across brand, web, digital, social, events, sales, product marketing support, ads, proposals, and executive-facing materials; manages 4,000+ annual design, web, and QA tasks while staying within budget.
- Managed a high volume of simultaneous creative and digital projects (over 93% of design tasks completed on time) while maintaining a supportive, high-accountability team; engagement survey scores were 32% above the company average.
- Built scalable brand systems including Figma and Google Slides templates, asset libraries, marketing material inventories, and asset governance processes.
- Partnered with Communications, Product Marketing, Sales, Growth, Product, Customer Education, and external vendors to move work from strategy and briefing through production, review, launch, and iteration.
- Led the transition away from our legacy DAM by auditing external-facing assets, rebuilding the materials inventory, and creating a website-based asset process that reduced costs by more than $40K annually.
- Managed creative vendors and production partners for video, design, content, and event work; reduced video production timelines by more than 80% (6 months ⟶ 5 weeks) by tightening workflow, review, agency coordination, and delivery.
- Built major campaign systems, including One Continuum event branding, testimonial videos, event decks, conference materials, and related digital assets.
- Introduced AI-assisted production practices, tools, and templates to improve speed and consistency across design and brand team workflows.
Digital Marketing Manager at Unite Us (2020-01 – 2022-12)
- Operationalized web, digital, and creative production through a formal web update process, design request workflows, SLA policies, SOPs, and QA practices.
- Managed paid campaigns across Google, LinkedIn, Facebook, and HubSpot, contributing to a 62K increase in Google Ads clicks and 3M increase in impressions.
- Maintained 23 state network websites, a library of 40+ template decks, and a 200+ asset marketing material inventory supporting cross-functional brand consistency.
- Owned the full UniteUs.com rebuild and web operations model, improving load speed 49%, user interaction time 91%, and average time on page 86% while supporting 2M+ annual pageviews.
- Led production for Unite Us Docs (the company's external-facing product documentation source for thousands of users) from scope through launch, including sprint planning, resourcing, stakeholder feedback, and design-development coordination.
Brand Marketing Associate at Unite Us (2018-01 – 2020-12)
Constructed the company's early brand, content, and marketing materials foundation as Unite Us scaled from a small team to a national technology company.
- Authored and expanded brand guidelines covering voice, messaging, positioning, visual identity, writing style, and terminology, helping mature the brand across all touchpoints.
- Created early marketing materials, sales decks, case studies, thought leadership content, campaign assets, and the first materials inventory, making approved collateral easier to find, update, and reuse.
Freelance Brand and Marketing Consultant at Ally Pratt Studios (2017-01 – Present)
End-to-end brand and digital experience partner for growth-stage clients.
- Brand identity, web design, creative strategy, campaign support, and practical brand systems for hospitality, food and beverage, design, and finance clients.
Digital Marketing Associate at MuteSix Agency (2017-01 – 2018-12)
Performance marketing agency serving DTC brands through paid media, SEO, and CRO.
- Managed paid, organic, SEO, and UX optimization work, including $150K+ in ad spend that generated $750K+ in revenue over three months.
