Alyssa Martelli

Marketing operations and program management leader with 10+ years driving departmental workflow, cross-functional delivery, and organizational growth. PMP-certified, with a proven record building PMO frameworks, standardizing intake and prioritization, and leading complex initiatives, including M&A integration, from planning through execution. Skilled at translating executive priorities into structured processes, capacity plans, and measurable delivery outcomes across creative, communications, and operational teams.

Communications & Integrations Manager at Flagger Force (2024-03 – Present)

• Own total workflow, resource management, and production reporting across the Brand & Strategy department, including project planning, work allocation, and execution through ClickUp and Jira.
• Partnered with executives to establish a Project Management Office (PMO) framework using Jira and ClickUp, standardizing intake, prioritization, and delivery across the department.
• Manage 50+ active weekly projects spanning creative production, communications, and content for internal clients, balancing capacity across a matrixed team.
• Lead M&A execution for key market expansions, coordinating stakeholder relations, integration workflow, and cross-functional alignment to support footprint and revenue growth.
• Manage external partner and vendor relationships, including contract negotiation and invoicing; oversee $1M in departmental invoicing and vendor payments.
• Maintain oversight of operational functions including brand and competitive monitoring, recruitment marketing support, and website management.
• Craft executive communication briefs and messaging frameworks in partnership with senior leadership for workforce development, safety, and state expansion initiatives.

Marketing Manager at Flagger Force (2023-03 – 2024-03)

• Managed full departmental workflow and project execution, ensuring efficient resource allocation and reporting across all marketing initiatives.
• Maintained oversight of vendor partnerships and operational functions including budget tracking, brand monitoring, and website support.
• Applied waterfall, Kanban, and Scrum methodologies across internal and external project support.
• Led external communications strategy and event marketing while supporting sales and recruitment efforts.

External Communications Specialist at Flagger Force (2018 – 2023)

Progressed through four roles over eight years, building foundational expertise in brand consistency, event and trade show management, crisis communications, and multi-channel marketing execution across a 4-state expansion.

Brand & Marketing Specialist at Flagger Force (2017 – 2018)

Marketing Coordinator at Flagger Force (2015 – 2017)

Public Relations at White Good MARCOM Agency (2014-01 – 2015-04)

Managed PR campaigns for home and building products clients; secured top-tier media placements to boost client visibility.

B.A. in Public Relations – Millersville University of Pennsylvania (2013-12)