Shelli Sweeney

Operations and Program Management Leader with 10+ years of experience driving process improvements in ambiguous, fast-changing environments and optimizing how enterprise organizations plan, execute, and scale. Owns end-to-end program strategy, defining operating models, success metrics, and business rhythms that enable measurable impact. Skilled at translating complexity into scalable systems, metrics, and workflows that strengthen execution and cross-functional alignment.

Has aligned teams with competing priorities to deliver high-stakes, reputation-critical initiatives. Experienced in embedding AI-assisted tools and governance frameworks that enhance productivity while maintaining quality and brand integrity.

Creative Operations Lead/Manager at META (2021-05 – 2025-09)

Program Manager and Business Lead to VP of 250-person organization, owning annual operating planning, headcount forecasting, budget management ($150M+), and strategic planning sessions.

• Roles included Program Manager and Business Lead to VP of 250-person organization – owning annual operating planning, headcount forecasting, budget management ($150M+), and strategic planning sessions; built executive-ready narratives and risk frameworks to drive leadership decision-making – increasing operational efficiency by 30%.
• Built and stabilized cross-functional program strategies across Content and Marketing teams with competing priorities — aligning governance and tooling to increase on-time launches and secure full stakeholder buy-in.
• In three-month period, accelerated team initiatives to replace previously fragmented intake and planning workflows; drove adoption through stakeholder workshops, documentation, and governance rollout — reducing rework by 35%.
• As team's Subject Matter Expert, consolidated and standardized multi-tool project ecosystem (Asana, Airtable, Monday.com) across global partners; drove migration, retraining, and adoption — improving data accuracy and leadership visibility into 500+ annual campaigns.
• Created and introduced AI-generated educational videos using tools including Veo, enabling easy adoption while maintaining brand integrity.
• Stepped into lead role for developing Meta team crisis management practices – launching a new system in a two-month sprint that was scaled out for the larger org – reducing response times by 47%.
• Created KPI dashboards and risk reports giving leadership early visibility into launch health and delivery barriers.
• Introduced governance and documentation systems that preserved institutional knowledge and best practices.

Project Management Consultant at DDB NYC/MAYO STUDIOS (2020-08 – 2021-05)

Partnered with global clients and creative team spanning three continents to improve quality of brand messaging and process consistency for multi-channel campaigns.

• Partnered with global clients and 20-member creative team spanning three continents to improve quality of brand messaging and process consistency for multi-channel campaigns.
• Re-engineered end-to-end workflows to remove bottlenecks and boost delivery predictability under tight timelines.
• Introduced lightweight tracking and reporting tools that added 25% additional visibility without unnecessary overhead.
• Independently obtained PMP certification to bring more expertise and operational rigor to teamwide processes.

Senior Marketing Operations Manager at VIACOMCBS (2019-03 – 2020-03)

Led structured change management across 150-person marketing organization with $60M+ annual programming budget, introducing standardized planning and risk-reporting systems.

• In the span of one quarter (three months), led structured change management across 150-person marketing organization with a $60M+ annual programming budget – introducing standardized planning and risk-reporting systems; developed training materials, ran enablement sessions, and implemented adoption tracking — improving on-time delivery from ~70% to 90%+.
• Served as mentor to 15-member junior team, coaching business review ownership, operational rigor, and strategic communication skills.
• Earned Smartsheet certification to establish improved operational metrics and reporting cadence to surface risks and drive prioritization decisions.
• Streamlined cross-team planning and approvals to increase collaboration between creative, marketing, and leadership groups.
• Delivered weekly operational insights to senior leadership that improved resourcing, focus, and execution quality across 200+ initiatives.

Senior Events Program Manager at MORGAN STANLEY (2018-07 – 2018-10)

Team leader reconciling priorities across high-visibility events for Private Wealth Management.

• As team leader of five, reconciled priorities across high-visibility events for Private Wealth Management – standardizing planning, approvals, and cross-team communication.

Campaign Manager | 2018 Red Nose Day Campaign at COMIC RELIEF USA (2018-01 – 2018-07)

Inherited national campaign operations responsibility for social impact organization delivering 40+ events generating $15M annually.

• Inherited national campaign operations responsibility for social impact organization – improving alignment for cross-organizational teams and global partners to deliver 40+ events generating $15M annually and 30% YoY growth while maintaining compliance and stakeholder accountability.

Project Manager | TruTV Creative at TIME WARNER (2015-10 – 2017-11)

Managed schedules, dependencies, and risk for up to 20 creative and brand marketing projects concurrently.

• Managed schedules, dependencies, and risk for up to 20 creative and brand marketing projects concurrently.

Project Manager | VH1 Creative & Consumer Marketing at VIACOM (2005-10 – 2015-06)

Delivered and coordinated 400+ creative campaigns using standardized workflows and performance measurement.

• Delivered and coordinated 400+ creative campaigns using standardized workflows and performance measurement.
• Spearheaded the TEMPO (MTV Caribbean) channel launch plan, watched by over 3.5 million people throughout the Caribbean and US.
• Increased team delivery efficiency by ~50% through workflow automation and tooling improvements.

Research Associate/Strategist | VH1 Strategy & Business Development at VIACOM (2010-02 – 2013-05)

On a voluntary part-time basis for the office of VH1's COO, analyzed business and operational data to inform executive planning, forecasting, and investment decisions.

• On a voluntary part-time basis for the office of VH1's COO, analyzed business and operational data to inform executive planning, forecasting, and investment decisions; developed and presented 10 business growth strategies to Viacom's CEO, five of which were implemented.

MBA in Marketing & Media Management – Fordham University

BA in Psychology – Duke University