Amore Jones

Digital marketing and brand professional with 8+ years of experience driving omni-channel campaigns, retailer marketing, brand partnerships, influencer strategy, and site merchandising for leading retailers. Skilled in managing cross-functional campaigns, vendor-funded media activations, content operations, and performance-driven marketing strategies that increase engagement, conversion, and ROI.

Editorial and Content Manager at Walmart (2024-11 – Present)

• Led retailer media activations for high-profile industry launches, including Apple and Samsung new product introductions (NPI), Oura Ring, and NVIDIA, while collaborating with cross-functional teams to craft compelling narratives that increased brand visibility, engaged consumers, and supported marketing goals.
• Supported a company-wide brand perception campaign by integrating influencer partnerships and acquiring trend-forward tech brands like Oura Ring, Meta Ray-Bans, and Solawave to reach new target audiences. Analyzed performance and engagement data to optimize creator strategy, driving a 33% lift in brand recognition.
• Partnered with marketing, CRM, creative, and agency teams to align influencer content, site placements, and paid media campaigns, supporting vendor-funded activations and ensuring cohesive omni-channel storytelling across retailer and brand marketing initiatives.
• Analyzed emerging tech and social trends to inform influencer and content strategies, leveraging customer insights to identify culturally relevant opportunities and shape creative storytelling that aligns with brand priorities, while uncovering potential ad and sponsorship venues to amplify media activations.
• Managed the content calendar across multiple platforms, coordinating with cross-functional teams to execute 20+ campaigns and brand launches annually, ensuring timely delivery, consistent messaging, and alignment with brand guidelines.
• Managed campaign timelines, resource allocation, and marketing budgets across multiple launches, proactively adjusting priorities and recommending cost-effective solutions to maximize campaign performance and execution efficiency.

Associate Editorial and Content Manager at Walmart (2023-02 – 2024-11)

• Supported brand partnerships and cross-functional initiatives, collaborating with merchant, creative, and media teams to influence assortment strategies, support content alignment with launch activations, and contribute to cohesive storytelling across campaigns.
• Analyzed industry and social trends to inform merchandising and content strategies, identifying key opportunities in categories like cellphone accessories that influenced the private brand team's (onn) product development and guided omni merchant teams to optimize assortment and site presentation.
• Curated and managed end-to-end internal photoshoots for key seasonal moments ($4B omni business), coordinating with agencies, suppliers, and internal teams to translate assortment into revenue-generating content and engaging site assets—e.g., using editorial expertise to shoot a Galentine's Day assortment for a Valentine's Day feature.
• Leveraged content creation tools including Figma, Photoshop, and CapCut to design wireframes, optimize creative workflows, and produce engaging, high-quality site content that enhanced seasonal campaigns.
• Led retail media campaign execution across Walmart Connect and vendor co-op advertising programs for a $3B business, partnering with brands on campaign strategy, media placement, and performance optimization to drive conversion and incremental YoY growth.

Assistant Editorial and Content Manager at Walmart (2022-01 – 2023-02)

• Managed 40+ content refreshes across Video Games, Books, Movies, and Music ($4B omni business), partnering with creative, site, and merchant teams to craft cohesive storytelling through brand-right imagery, copy, and design.
• Researched and analyzed industry, consumer, and social trends to identify opportunities that improved content engagement and on-site performance.
• Produced monthly trend reports to inform retail media investments, keyword strategy, and category planning across Walmart.com.
• Enhanced the customer journey by identifying high-impact opportunities to elevate browse and search pages through refined visual design and content placement.
• Produced monthly performance and trend reports analyzing engagement, keyword trends, retail media investments, and category KPIs to support data-driven merchandising and campaign decisions.
• Educated cross-functional teams on new content modules, assets, and creative tools, strengthening alignment and execution quality across the business.

Assistant Editorial & Content Manager | Jewelry & Watches at Macy's (2020-03 – 2022-01)

• Managed omni-channel CRM and marketing campaigns across email, homepage, television, direct mail, and digital site assets, aligning messaging, media placement, and promotional strategy to support brand and sales objectives.
• Partnered with cross-functional creative and merchant teams to develop campaign concepts that elevated brand storytelling and drove engagement across channels.
• Supported visual merchandising and in-store event execution for product launches and brand activations, maintaining alignment between digital and physical experiences.
• Analyzed financial and engagement metrics to measure performance, refine content mix, and optimize strategy for future campaigns.
• Collaborated with vendor and agency partners to deliver on-brand, high-impact creative that supported key selling moments.

Assistant Merchandise Planner | Fine Jewelry – Diamond Fashion at Macy's (2019-10 – 2020-03)

• Analyzed campaign performance, engagement metrics, and sales trends to optimize marketing strategy, improve ROI, and inform future media and content investments.
• Applied retail math and forecasting models to guide inventory planning and drive profitability across fine jewelry categories.
• Produced weekly and seasonal business reports to track sales trends, identify opportunities, and support in-season assortment decisions that aligned with divisional growth goals.

BBA in Advertising and Integrated Marketing Communications – Pace University, Lubin School of Business

Cosmetics Marketing & Partnerships Course – ELVTR