Carrie Boswell

Brand and content strategist with 5+ years shaping culturally relevant marketing for consumer and creator-driven brands. I specialize in translating brand identity into editorial voice, partnerships, and community-led experiences — from digital content ecosystems to in-person activations. Relocating to New York City Summer 2026.

Digital Marketing Content Specialist - Planoly - New York, NY

(2020-06 - 2024-06)

• Built brand awareness through content marketing strategies, event activations, and partners that align with our brand awareness goal
• Executed a new content strategy centered around building our creator + influencer audience
• Led repositioning and relaunch of newsletter to align with creator-first brand strategy
• Owned editorial calendar and content strategy across newsletter, social, and video channels to strengthen creator audience positioning
• Implemented content strategy for our editorial and newsletter content + additional channels to attract our ideal customer persona
• Project managed freelance & contributing editorial writers
• Created and published video content for our Instagram and TikTok

Freelance Social Media Consultant + Creator - Freelance - Phoenix, AZ

(2020-01)

• Produced 200+ person SXSW brand activation with sponsors, vendors, and guest experience strategy
• Managed event logistics, coordinated alcohol sponsors with local distilleries, DJ and audio equipment
• Built guest list, tracked RSVPs, led door entry
• Work with video content social media firms to brainstorm effective video strategies for brands joining TikTok or Instagram Reels
• Create social media video content for paid and organic social
• Create and pitch a consumer-driven campaign
• Brands: Parade Underwear, StyleAI, Biz Detergent, Vonlane, etc.

Sales Consultant - Aesthetic treatment practice - Phoenix, AZ

(2024-06 - 2024-12)

• Aesthetic treatment sales
• Developed and nurtured client relationships and curated treatment plans tailored for each patient's needs

Bachelor of Science - Advertising - University of Texas at Austin (2019)

Portfolio Student - Copywriting - University of Texas at Austin (2017-08 - 2019-05)