Steph

Brand Manager with over a decade of experience driving brand growth across North America's leading beauty retailers. Experienced translating brand strategy into impactful retail execution through marketing initiatives, product launches, and strategic retailer partnerships.

Membership Manager, CNBC - NBCUniversal

(2022-01 - 2025-12)

• Managed a portfolio of executive-level members across CNBC's premier leadership communities, creating high-touch experiences that strengthened engagement and long-term relationships.
• Developed and executed strategic programming, exclusive events, and executive experiences that elevated member value and reinforced the CNBC brand.
• Partnered with senior business leaders to connect them with curated content, thought leadership, and networking opportunities aligned with their business priorities.
• Drove member engagement through personalized communication strategies, premium programming, and white-glove relationship management.
• Worked closely with some of the world's leading executives and decision-makers, delivering an exceptional brand experience across every member touchpoint.

Manager of Training and Omnichannel Experience - International Cosmetics & Perfumes

(2021-01 - 2022-12)

• Drove commercial growth across the U.S. and Mexico by developing retail sales and education strategies that strengthened brand execution and improved retail performance.
• Partnered with global and North American leadership to localize brand strategies, product launches, and commercial initiatives for the U.S. and Mexico markets.
• Led the planning and execution of product launches, retail activations, and seasonal campaigns, translating brand strategy into impactful in-store experiences.
• Managed relationships with luxury retailers including Saks Fifth Avenue, Nordstrom, Bloomingdale's, and Bergdorf Goodman, partnering on merchandising, retail marketing initiatives, seasonal campaigns, and product launches.
• Analyzed retail performance, sales trends, and market opportunities to optimize execution, identify growth opportunities, and support commercial success across key accounts.

Director of Sales - L'Oréal

(2019-01 - 2021-12)

• Directed a $10.5M retail business across 200+ Sephora, Ulta, Macy's, and Nordstrom locations, owning P&L, forecasting, inventory planning, pricing strategy, and commercial performance.
• Developed retailer-specific marketing plans that aligned brand priorities with retailer objectives, supporting product launches, promotional initiatives, merchandising programs, and commercial growth across key national accounts.
• Presented weekly business updates, launch strategies, and commercial recommendations to retail partners, ensuring alignment on merchandising, promotional initiatives, and annual business objectives.
• Developed digital and social media content that kept consumers connected to the brand, supported virtual selling initiatives, and drove retail sales during the COVID-19 pandemic.
• Led monthly business reviews with key retail partners, analyzing sales performance, consumer insights, inventory trends, and growth opportunities while presenting strategic recommendations to executive stakeholders.

Regional Sales Manager - L'Oréal

(2017-01 - 2019-12)

• Oversaw strategic retail accounts across Sephora, Ulta, Macy's, and Nordstrom, cultivating strong retailer relationships while driving business growth and elevating the in-store customer experience.
• Managed regional marketing and event budgets, optimizing investments across retail activations, product launches, and brand initiatives to maximize business impact.
• Executed trade shows, artistry masterclasses, retailer trainings, and experiential activations that increased product discovery, strengthened retailer advocacy, and supported successful product launches.
• Spearheaded the execution of product launches, new store openings, visual merchandising initiatives, and seasonal campaigns, ensuring premium brand presentation and operational excellence across key retail partners.
• Recognized as L'Oréal Luxe Brand Partner of the Year for exceptional partnership, brand advocacy, and business performance.
• Achieved Top 5 regional rankings for two L'Oréal Luxe brands across three territories for two consecutive years through strategic account management, retail execution, and outstanding brand representation.

Account Executive - L'Oréal

(2017-01 - 2017-12)

• Revitalized an underperforming territory by developing localized business strategies that accelerated sell-through, expanded market share, and reestablished the brand's competitive position.
• Identified new growth opportunities across key retail accounts, partnering with store leadership to increase distribution, optimize merchandising, and improve product visibility.
• Executed retailer marketing programs, GWP, sampling, and visual merchandising initiatives that translated brand strategy into compelling in-store experiences.
• Supported influencer partnerships and local marketing activations that generated consumer excitement, increased product trial, and strengthened retailer engagement.
• Built trusted relationships with Sephora, Ulta, Macy's, Nordstrom, and specialty retail partners, becoming a key resource for product education, business insights, and account development.
• Consistently exceeded territory objectives, earning promotion to Regional Sales Manager through strong commercial execution and sustained business growth.

Brand Manager and Events - Sephora

(2014-01 - 2017-12)

• Appointed as the Sephora SUBC Class Facilitator for the Westchester District, leading weekly Confidence Classes that empowered clients, elevated the in-store experience, and consistently achieved attendance and sales goals.
• Owned the commercial success of a luxury beauty brand, driving sales, brand awareness, and client engagement through strategic business planning and retail execution.
• Planned and executed high-impact in-store events, brand takeovers, and client experiences that increased traffic, strengthened customer loyalty, and drove incremental sales.
• Developed and coached Beauty Advisors through product education, artistry training, and selling strategies, creating a high-performing team that consistently exceeded brand goals.
• Partnered with Sephora leadership and cross-functional brand partners to execute product launches, visual merchandising updates, and promotional campaigns that elevated the customer experience.
• Analyzed sales trends, business performance, and client insights to identify growth opportunities, optimize execution, and maximize brand performance.

Bachelor of Arts - Journalism - Lehman College