Dynamic Strategy & Optimization Director
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Amy Rehmeyer is a Digital Marketing Director with 20+ years of experience leading omnichannel strategy, brand transformation, and AI-driven optimization across healthcare, technology, and consumer industries. Recognized for delivering measurable impact—driving double-digit growth in retention, NPS, and revenue through personalization, SEO/SEM, paid media, and marketing automation. Certified Adobe Target Professional, PMP, and Scrum Master with proven success uniting cross-functional teams, shaping brand voice, and scaling digital ecosystems that elevate customer experience.
Now seeking a Digital Marketing Director role where I can leverage my expertise in AI-enhanced marketing, content strategy, and performance optimization to fuel growth and innovation.
Proven Digital Marketing Leader with 20+ years of experience driving growth, transformation, and optimization across healthcare, technology, consumer, and retail industries. Expertise spans omnichannel strategy, brand development, AI-driven personalization, and performance marketing.
Healthcare & Insurance (Blue Cross Blue Shield): Directed digital optimization across five brand sites, delivering +15% NPS, +12% retention lift, and 22% engagement growth, while reducing call center volumes through AI-enabled research, personalization, and analytics dashboards.
Consumer & eCommerce (Renovation Brands): Unified 5 websites into a 4-brand digital platform; drove $11M annual sales lift and increased social revenue +213%, SEM efficiency 59% PPC VCM, and email/SMS engagement by 25–50%.
Manufacturing & Distribution (Mohawk Flooring/Dal-Tile): Led digital/social transformation across 4 brands and 12 FTEs, achieving 60% YoY traffic growth, +75% follower growth through influencers, and $3M revenue lift via Salesforce nurture pilot.
Telecom (AT&T): Managed $33M annual paid media budget, boosting organic rank +28%, reducing costs 3%, and launching AT&T’s first integrated Adobe Marketing Cloud personalization solution.
Technology (TE Connectivity): Scaled digital customer experience across 14 global units, increasing traffic from 1.5M to 2.5M monthly visits and improving lead efficacy by 200% with Salesforce + Eloqua integration.
Entrepreneurship (Charmed Haven): Founded and markets a thriving lifestyle/jewelry brand for 12+ years, implementing AI-driven social media, PR, SEO, and paid campaigns.
Certified Adobe Target Professional, PMP, and Scrum Master, with advanced expertise in Salesforce, Adobe Experience Cloud, HubSpot, SEMrush, Meta Business Suite, Google Ads, and AI marketing tools. Recognized for combining strategic vision with execution to deliver measurable growth and brand innovation.
