Aravind

Certified Salesforce Marketing Cloud Developer with 4+ years of experience in email development, marketing automation, and multi-channel customer journey orchestration. Proficient in Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder, with strong scripting expertise in AMPscript, SSJS, and SQL. Skilled in building responsive HTML/CSS email templates, dynamic content personalization, data extension architecture, and performance dashboards to drive engagement and campaign ROI.

Working familiarity with Mobile Studio and cross-channel (email, SMS, push) campaign strategy.

SFMC Email Specialist at CAT Financial (2025-11 – Present)

• Designed and developed responsive email templates using HTML and CSS, ensuring cross-device compatibility and alignment with marketing standards.
• Handled ad hoc campaign requests and data analysis, ensuring quick turnaround and maintaining campaign quality under tight deadlines.
• Collaborated with stakeholders to translate business requirements into automated marketing workflows and campaign strategies.
• Developed customer journey wireframes and implemented personalized journeys using Journey Builder to engage users across multiple touchpoints. Executed and managed multi-step automated campaigns, enhancing customer lifecycle engagement.
• Built and optimized email templates using HTML, CSS, and AMPscript, improving overall email engagement rates. Leveraged AMPscript to create dynamic, data-driven, and personalized email and push campaigns.
• Conducted end-to-end testing and validation of email campaigns, automation workflows, and personalization logic within the Salesforce Marketing Cloud platform.

Email Campaign Specialist at Mu Sigma Business Solutions Limited. (2020-09 – 2023-07)

• Managed and maintained data integration processes between SFMC and external platforms, ensuring accurate and timely delivery of marketing communications.
• Designed and implemented SFMC solutions using Automation Studio and Journey Builder, enabling personalized customer engagement and campaign optimization.
• Performed A/B testing and campaign analysis, optimizing deliverability, open rates, and click-through rates to improve overall performance.
• Utilized AMPscript to develop dynamic and personalized email and push campaigns. Built customized, responsive email templates using HTML and CSS, aligned with business and branding requirements.
• Wrote and optimized SQL queries using Query Studio for data validation, segmentation, and troubleshooting during campaign execution.
• Created and managed Data Extensions to support audience segmentation, targeting, and campaign personalization.
• Built and scheduled automated workflows using Automation Studio (Import, Query, Filter, and Send activities) to streamline campaign execution.
• Implemented audience segmentation strategies using SQL and data filters to deliver highly targeted marketing communications.
• Monitored and improved email deliverability by managing subscriber lists, suppression lists, and ensuring CAN-SPAM compliance.
• Developed reusable and modular email components in Content Builder to improve development efficiency and consistency. Integrated SFMC with external systems using APIs and data imports, ensuring seamless data flow for marketing campaigns.
• Analyzed campaign performance using Analytics Builder and tracking reports, providing actionable insights to stakeholders.
• Implemented dynamic content blocks to personalize messaging based on customer attributes and behavior. Troubleshoot campaign issues related to data, personalization, and delivery failures, ensuring minimal downtime.
• Supported multi-channel campaigns (Email, SMS, Push Notifications) to enhance customer engagement across platforms.
• Ensured compliance with data privacy regulations and best practices, maintaining secure handling of customer data.

Master's in Data Science – University of Maryland, Baltimore County (2023-08 – 2025-05)

Bachelor's in Computer Science – Gandhi Institute of Technology and Management (2016-06 – 2020-06)