Armando Ayala

Dynamic and results-driven B2B Sales Leader with 20+ years of experience in technical sales, service, and territory management across the food processing, packaging, and industrial equipment sectors. Consultative selling with experience in long sales cycles, recognized for building strong client relationships, exceeding sales targets, and expanding market share across multi-state territories including Mexico. Bilingual in English and Spanish with a proven ability to lead cross-functional teams, manage key accounts, and drive revenue growth.

Technical expertise backed by an A.A. in Electronics and multiple OEM certifications.

Solutions Sales Manager - GEA Food Solutions NAM

(2024-01)

• Manage a thirteen-state territory entire Western Region, driving sales and maintaining client relationships.
• Sell into Food and Medical Devices industries
• Collaborate with marketing and engineering teams to develop sales strategies and project proposals.
• Track sales activity and pipeline through SAP/CRM C4C.
• Lead contract negotiations, pricing discussions, and proposal development.

Regional Sales Manager - Ross Industries Inc.

(2021-01 - 2024-12)

• Oversaw sales operations across 11 Western states including Alaska and Hawaii.
• Built and maintained relationships with key accounts in food and industrial sectors.
• Delivered consistent YOY growth through strategic prospecting and value-based selling.
• Conducted on-site customer presentations and equipment demonstrations.

Regional Sales Manager - Multivac Inc.

(2017-01 - 2021-12)

• Managed sales in Northern California and Hawaii.
• Developed and executed strategic plans to expand territory revenue and reach.
• Worked closely with internal engineering teams to tailor equipment solutions to customer needs.

Regional Sales Associate - Multivac Inc.

(2011-01 - 2017-12)

• Supported and expanded a 13-state Western Region territory.
• Partnered with marketing to launch regional campaigns and strengthen client outreach.
• Recognized as a consistent top performer; awarded President's Club 3 years in a row (2015–2017).

Field Service Manager - ID Technology

(2010-01 - 2011-12)

• Led the Southwest region service team and maintained service schedules.
• Installed and serviced coding and marking systems (CIJ, laser, thermal, print & apply).
• Created customer training materials and SOPs.

Field Service Engineer - Associated Packaging

(2008-01 - 2010-12)

• Installed and maintained various packaging systems: shrink wrappers, stretch wrappers, printers, and sealers.
• Provided equipment maintenance recommendations and technical training for clients.

Field Service Engineer - Domino Amjet Inc.

(2000-01 - 2008-12)

• Delivered installation, service, and training for inkjet and laser printing systems across the U.S.
• Managed key accounts and customized solutions to maximize uptime and efficiency.

Lead Operations Technician - Advo Inc.

(1998-01 - 2000-12)

• Led a team of technicians/operators supporting automated mail systems.
• Customized SOPs and training programs to improve production performance.

A.A. - Electronics and Computer Technology - Devry University El Monte High School