Ashley Ortizcazarin
Marketing Strategist | Portrait Photographer
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About
Local Minneapolis freelance photographer, with over 6 years of experience. Well adversified in concept design, production art and marketing strategies. Proficient in Adobe Suite including Photoshop, Illustrator and Indesign. Enthusiastically looking for a full-time marketing coordinator position.
Experience
WORK EXPERIENCE:
Customer Service Experience, Minneapolis, MN June 2022
BHLDN Weddings Consultant
- Consult with 3 – 5 brides during one shift by appointment for one-on-one consultation
- Analyze current and upcoming bridal trends focusing on dress silhouettes, fabrications, and designer aesthetic.
- Communicate with a hard-working and collaborative team comprised of 12 bridal consultants
- Assist with various back of salon administrative tasks to create an elevated front of the salon client experience.
Freelance Marketing (August 2016 – Present)
- Sustainable dress designer featured in various fashion shows including Planned Parenthood’s Ready or Hot.
- Lead apparel designer and marketer for T-Spot graphics at the College of St. Benedict.
- Marketing consultant for small businesses, increased Instagram followers by 200% which had immediate sales impact.
- Professional headshot photographer, hired by Best Buy Corporate twice for LinkedIn events.
- Experienced production artist in photoshoots, logo designs and content creation to increase clients’ sales.
- Managed freelance marketing emails, presentational materials, excel spreadsheets and consultation packages and published a photography book titled Minnea’Paul for Cazarin Interactive advertising purposes.
- Head of marketing and product design, co-founder of Power Pack gift boxes, awarded 2022 Student Venture of the Year.
- Coordinated internal advertising and product design offerings with sourcing partners.
- Managed communication between vendors, partners and customers for product events and collaborations.
- Created scheduled and facilitated Instagram content for the MH Platform via Later Blog to increase SEO interaction.
- Achieved Google Suite proficiency and Good Pix accounts, a sales platform that links customer inspiration boards directly to partner retailers.
- Attended styling consultations to witness the owner interact with clients and executed assigned projects.
Design Intern
- Gained hands on training in Adobe Suite, including package design via Illustrator.
- Managed how to propose, price, and execute a freelance project through consistent client communication.
- Self-started freelance logo design projects with direction from the inhouse graphic designer.
Managing Residential Assistant
- Managed over 25 freshman college girls while living on their dormitory floor as their main HR source.
- Won most attended program award by designing activities for residents.
- Executed various HR tasks such as bulletin board designs and facilitated mal conduct meetings.
- Emailed residents about various campus opportunities and kept confidential information between residents.
Costume Technician
- Completed approximately 20 projects over the course of 2.5 years and self-started AshleyHelenDesigns.
- Gained skills in garment construction, design, alterations, sewing, surging and pattern making.
- Awarded a production grant, used to construct a gallery display and three sustainable material ball gowns.
Education
EDUCATION:
College of St. Benedict & St. John’s University, St. Joseph, MN Graduated May 2022
Bachelor of Arts, Majored in Design and Minored in Communication
SKILLS: Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Adobe Photoshop, Adobe Illustrator, Google Suite, Good Pix, Wix, Squarespace, LaterBlog, basic HTML programming, Expression Engine, and Drupal
