Mazzi Behi

I am a seasoned marketing and promotions professional with over 21 years of experience at Def Jam Recordings (Universal Music Group). Specializing in lifestyle marketing, artist relations, and international promotions, I have played a key role in launching and marketing numerous artists, including Rihanna, Kanye West, Jay-Z, and Mariah Carey. My expertise spans radio promotions, event organization, merchandising, artist touring, and global campaign management.

With strong leadership and problem-solving skills, I have successfully driven impactful campaigns that have helped shape the careers of both emerging and established artists while contributing significantly to the label’s success.

I am a seasoned marketing and promotions professional with over 21 years of experience at Def Jam Recordings (Universal Music Group). Specializing in lifestyle marketing, artist relations, and international promotions, I have played a key role in launching and marketing numerous artists, including Rihanna, Kanye West, Jay-Z, and Mariah Carey. My expertise spans radio promotions, event organization, merchandising, artist touring, and global campaign management.

With strong leadership and problem-solving skills, I have successfully driven impactful campaigns that have helped shape the careers of both emerging and established artists while contributing significantly to the label’s success.

Marketing & Management Bachelor's Degree from Montclair State University