Beret Roots

Mixed-methods psychologist with experience conducting qualitative and quantitative UX research independently end-to-end. Proficient with SPSS, Qualtrics, UserZoom, dScout and Lookback.

UX Research domains: SMBs, social media, usability, advertising, enterprise software, learning & development, career development

Methods: Usability and concept testing, in-depth interviews, international surveys, literature reviews and other desk research

Based in San Francisco

Languages

English (native), German (native), French (intermediate)

UX Researcher, Meta / Tailored Management

• Research for new revenue generating features for SMBs on the Facebook for Business and Commerce team
• Defining, planning and executing research studies including outlining objectives, goals and timelines 
• Data analysis and synthesis; reporting findings and actionable insights; presenting to stakeholders 
• Usability testing, concept testing, surveys, statistical analysis, in-depth individual interviews and literature reviews

Psychology (German Diploma - Masters-level)

Focus on research and statistical methods, including psychometrics

Graduated Cum Laude

Minors: Business Studies and Occupational Health