Beret Roots
UX Researcher Mixed-Methods / Psychologist
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About
Mixed-methods psychologist with experience conducting qualitative and quantitative UX research independently end-to-end. Proficient with SPSS, Qualtrics, UserZoom, dScout and Lookback.
UX Research domains: SMBs, social media, usability, advertising, enterprise software, learning & development, career development
Methods: Usability and concept testing, in-depth interviews, international surveys, literature reviews and other desk research
Based in San Francisco
Languages
English (native), German (native), French (intermediate)
Experience
UX Researcher, Meta / Tailored Management
- Research for new revenue generating features for SMBs on the Facebook for Business and Commerce team
- Defining, planning and executing research studies including outlining objectives, goals and timelines
- Data analysis and synthesis; reporting findings and actionable insights; presenting to stakeholders
- Usability testing, concept testing, surveys, statistical analysis, in-depth individual interviews and literature reviews
Education
Psychology (German Diploma - Masters-level)
Focus on research and statistical methods, including psychometrics
Graduated Cum Laude
Minors: Business Studies and Occupational Health
