Brent Calderon

Results-driven sales and business development professional with 12+ years of client-facing experience managing accounts, building lasting relationships, and growing business in competitive markets. Demonstrated success prospecting and onboarding 30+ SME partners as CMO, expanding merchant networks through targeted outreach, networking, and consultative selling. Proven track record of independent territory management and delivering tailored solutions that drive client retention.

El Paso native ready to leverage deep local market knowledge to exceed sales goals as a Distributor Sales Representative.

Independent Gym Consultant — Operations & Programming Advisor - Self-Employed - Bangkok, Thailand

(2025-01)

• Managed an independent portfolio of commercial client accounts including Impact Fitness and the Hilton Koh Lok, conducting routine site visits to assess needs and maintain service relationships.
• Maintained a roster of 20+ active coaching clients across facilities, delivering tailored programmes that drove retention and ongoing referrals.
• Identified service gaps and recommended facility improvements, resulting in continued contract renewals and expanded scope of work.
• Developed clear operating manuals so client staff could execute services independently and consistently.

Chief Marketing Officer / Business Development - Bitazza - Bangkok, Thailand

(2023-07 - 2024-12)

• Prospected and onboarded 30+ SME partners onto the Freedom World platform — a community lifestyle app connecting local businesses, charities, and tourism experiences through gamified rewards — through targeted cold outreach, networking events, and referrals.
• Managed a full sales cycle from lead generation to close, researching business directories and community channels to identify and qualify prospects.
• Built and maintained ongoing merchant relationships, conducting regular check-ins to ensure account satisfaction, resolve issues, and identify upsell opportunities.
• Coordinated cross-functional go-to-market activities, ensuring accurate reporting of partner acquisition metrics and pipeline data.

Head Coach - Base Bangkok - Bangkok, Thailand

(2017-10 - 2023-12)

• Managed a diverse client roster — from beginners to 70+ year-old post-surgical patients — delivering personalised programmes that produced consistent long-term attendance and measurable progression.
• Led internal education programme for coaching staff, improving service quality and consistency across all client interactions.
• Conducted thorough client assessments and built individualised training plans, mirroring a consultative sales process to understand needs and deliver tailored solutions.

Physical Therapist Technician - El Paso Physical Therapy Services - El Paso, TX

(2013-01 - 2017-06)

• Conducted patient assessments tracking range-of-motion and recovery benchmarks to ensure programme compliance and progress.
• Educated patients on home exercise protocols, building independence and confidence through clear one-on-one instruction and follow-up.
• Fitted patients for supportive devices, demonstrating attention to detail and product knowledge in a client-facing environment.

Bachelor of Science - Kinesiology - University of Texas at San Antonio