Director of Revenue and Commercial Strategy at Hotel Park Ave (Lore Group) (2025-02 – 2026-04)
Led the strategic planning and execution for revenue management and digital marketing through the extensive hotel renovation and rebranding to Hotel Park Ave
- Onboarded GHA Loyalty Rewards Program growing guest retention score, customer engagement, and direct revenue contribution
- Implemented a Customer Relationship Management (CRM) Platform significantly increasing the ability to segment guest data and capitalize on targeted marketing campaigns
- Rebalanced business mix to 48% direct transient revenue (from 27%) through channel optimization, loyalty engagement, and strategic digital offers
Corporate Director of Revenue at EOS Hospitality (2022-07 – 2024-09)
Directed topline revenue and market share strategy for a 37-hotel portfolio totaling 3,000+ keys and $350M in annual revenue
- Launched a new outdoor hospitality division following a multi-site management agreement with Sun Outdoors, expanding portfolio diversification and growth opportunities
- Designed and implemented the organization's first enterprise KPI scorecard, automating data aggregation and monthly executive reporting
- Led pro forma revenue underwriting, modeling future performance using market-driven growth assumptions and identified strategic upside opportunities to support investment decisions
- Owned the transition management for revenue and systems integration for newly acquired assets across Brooklyn, San Francisco, Austin, and Key West
- Standardized and deployed an integrated technology stack (Opera Cloud, SynXis CRS, and Duetto revenue management systems) across independent hotels, significantly improving scalability and productivity
Director of Revenue & Digital Strategy at The Williamsburg Hotel (2021-08 – 2022-07)
- Increased RevPAR index by 14.6%, outperforming sub-market growth and exceeding fair share for ten consecutive months
- Rebalanced business mix to 55% direct transient revenue (from 32%) through channel optimization and digital strategy
- Implemented cross-functional procedures to identify and eliminate revenue leakage, reducing adjusted/lost revenue from –2.3% to –0.2% monthly
- Applied dynamic pricing strategies to rooftop pool and bar operations, increasing outlet revenue by 36% year over year
Vice President of Revenue Strategy at Under Canvas (2020-09 – 2021-07)
Owned commercial strategy and execution for all lodging and outdoor accommodation assets, delivering topline revenue and net operating income targets
- Oversaw the commercial functions of revenue, sales, distribution, and centralized reservation departments significantly improving operational efficiency and team productivity
- Modernized commercial technology through successful migrations of a new booking engine and telecommunications platforms, driving immediate revenue and profitability gains
- Introduced advanced, non-traditional analytics to provide macro-level insight into market conditions and demand shifts
- Built and launched a centralized Commercial Team SharePoint hub to support documentation, recorded training modules, and knowledge sharing
Vice President of Revenue Strategy at Pod Hotels (BD Hotels) (2019-05 – 2020-07)
Led annual rooms revenue budgeting for the Pod Hotels Collection and POD Pad residential/mixed-use assets
- Authored revenue assumptions and projections for pro-forma financial analyses underpinning successful capital investment outcomes
- Built centralized database infrastructure to capture and analyze transactional data, expanding access to actionable business intelligence
- Implemented e-commerce and digital initiatives, strengthening search engine optimization, paid media performance, and promotional strategy
- Established brand standards, operating models, and key performance indicators for revenue management, digital marketing, group sales, and central reservations
Regional Revenue Director, Franchise Hotels at InterContinental Hotels Group (2016-02 – 2018-10)
Oversaw revenue performance for a 325-hotel franchise portfolio across major U.S. markets including NYC, Washington D.C., Boston, Miami, and Dallas
- Designed a strategic revenue roadmap to assess commercial effectiveness, quantify initiative impact, and inform data-driven corrective actions
- Led the U.S. Franchise Revenue Team to #1 commercial effectiveness performance, with 73% of hotels achieving annual RevPAR and market share gains
- Spearheaded cross-functional NYC corporate strategy sessions integrating sales, digital marketing, and brand initiatives materially improving brand market share performance
Regional Director of Revenue Strategy at Denihan Hospitality Group (2012-12 – 2016-01)
Directed topline revenue strategy for a 13-hotel NYC portfolio, including Pebblebrook Hotel Trust assets
- Drove sustained year-over-year market share expansion, delivering double-digit RevPAR Index growth across the portfolio over a three-year period
- Improved portfolio-wide revenue forecasting accuracy to a 1.1% –1.3% variance, strengthening financial planning and investment confidence
- Developed revenue assumptions and projections for pro-forma financials supporting successful capital investment returns
Corporate Director of Revenue at Hampshire Hotels Management (2009-12 – 2012-12)
Led revenue strategy for portfolio of ten boutique hotels and two branded properties across New York City and Miami
- Oversaw systems migration to Wyndham Worldwide platforms following Dream and Night Hotels joint venture
- Identified several areas of revenue leakage and implemented a set of standardized cross function processes and an internal monitoring procedure decreasing adjusted/lost revenue from 2.3% monthly average to.2%
- Directed the rebranding and systems transition for The Chatwal Hotel to a Starwood Luxury Collection property
- Managed centralized teams of revenue directors, analysts, and reservations staff
Director of Revenue & Distribution at Milford Plaza Hotel (Highgate Hotels) (2007-07 – 2009-12)
Accountable for annual rooms revenue and market performance for a 1,300-room Times Square hotel
- Increased top line revenue growth from $65M to $100M over two years through pricing and distribution strategies
- Oversaw revenue management, distribution, and central reservations teams, including departmental budgets
- Led pricing strategy and contract negotiations for OTA, wholesale, and group business
