Leah Morelewski

Marketing professional with 17+ years of experience within Pharmaceutical and Biotechnology Healthcare. I demonstrates leadership in understanding business challenges, how to apply best practices, and provide effective solutions that meet a brands strategic objective. My career began and flourished on the Agency side of healthcare, where I owned several roles within Account Management, and launched several brands across multiple therapeutic categories.

Over time I became an independent consultant, and eventually joined the Skysis team as a full time Commercial Consultant. In this role I partner with clients to lead the development and execution of various go-to-market HCP and Patient Programs, which includes, but is not limited to: Launch Planning, Brand Planning, Media Strategy/Coordination, Congress Planning, Digital program development, and Med Marketing initiatives with peer-to-peer.

I'm looking for a change from my current consultant role to be part of a team and lead strategic initiatives for biotech and pharma clients. I offer a diverse perspective because I have experience on Agency side, but also have been embedded within industry side Marketing Teams as part of my current consultant role.

I would also like the opportunity to demonstrate my leadership values with a team who share similar perspective. Some of these values include (i) being a true listener so that I can engage in thoughts and ideas with my team in a meaningful way, (ii) having an accountable disposition so that we all feel empowered to deliver on our commitments, and (iii) finding joy in the day-to-day, no matter the challenge. These are just a few of the intangibles I will bring to a role.

Looking forward to connecting,

Leah

Sr. Consultant, Commercial Strategy

SKYSIS (Part of Fishawack Health Consulting) • Phoenix/Remote • July 2019 - Present

• Support Biotechnology and Pharmaceutical clients on go-to-market projects, such as Brand Planning and Launch Planning deliverables
• Often embedded within the Marketing Team and tasked with leadership roles for executing initiatives within brand plan, includes conference planning, digital and media planning, and HCP marketing
• Support Medical Marketing to lead peer-to-peer initiatives for National product theaters, Advisory Boards, and Roundtables that result in new or evolved content for brand communications. As part of these initiatives, author of Needs Assessment Forms for review and approval with Legal prior to communication with KOL
• Gather key insights by collaborating cross functionally with Marketing, Medical, Sales, Operations, MLR Team, and Agency for the development of impactful marketing communications
• Examples of recent clients include Agenus (Oncology), JAZZ Pharmaceuticals (Neurology), Iveric Bio (Retinal) and Neurocrine Biosciences (Neurology)

Freelance Healthcare Marketing Consultant

Healthcare Communications • San Diego/Remote • October 2017 – July 2019

• Giant Creative Strategy (Now known as Evoke San Francisco)
  • As primary liaison with client, lead agency team to develop communications strategy and tactics for new indication of thrombocytopenia product (Amgen, Hematology)
• Carling Communications (Now known as Fishawack Health)
  • Supported Brand Plan development between Agency and Client (Ortho Dermatologics, Psoriasis)
  • Lead agency team to develop and execute strategy across various channels for Pre-Launch and Launch Plan initiatives (UCB, Psoriasis)

Group Account Director

Scout Marketing • San Diego, CA • April 2016 – October 2017

• Lead agency team to develop and drive professional and consumer marketing strategy for Narcolepsy branded and unbranded campaigns (JAZZ Pharmaceuticals, Neurology)
  • Lead “AgencyDay” workshop to ensure all Jazz agency partners are in sync with brand strategy so that initiatives are presented as one voice
  • Interpret marketing analytics to drive strategy and creative initiatives for 2017 and 2018 Brand Planning
  • Collaborate with client to understand insights from the field to develop new content strategy for DSA
  • Present strategic approach for launchingXYREM with new indication
  • Use of analytics to recommend optimizations for General Awareness and People withNarcolepsy campaigns
  • Responsible for quarterly financial reports and resource allocation of SOW worth $2.5 mil

Management Supervisor

GIANT Creative Strategy • San Francisco, CA • July 2011 - October 2015

• Lead team to drive professional and consumer marketing strategy for product launch of Amgen NeulastaOnpro Kit (Oncology)
  • Developed HCP and Patient journeys to help align messaging and marketing efforts between professional and consumer audience
  • Developed a launch plan to execute campaign through “surround-sound” approach, which includes both personal and non-personal marketing channels
  • Responsible for quarterly financial reports and resource allocation of SOW worth $2.0 mil
• Drive professional and consumer strategy to launch Boston Scientific’s Bronchial Thermoplasty (Pulmonology)
  • Analyzed competitive landscape to discover branding opportunities and validate messaging strategy through market research and ATU studies
  • Launched 2 consumer-focused pilots and 1 professional focused pilot to build awareness and to identify effective reach of audience. Includes extensive analytic reporting to evaluate pilot success through post-click KPI engagement and visitor journey on the website
• Responsible for quarterly financial reports and resource allocation of SOW worth $1.8 mil
• Manage professional product launch for Edwards Lifesciences SAPIEN Transcatheter Aortic Valve Replacement (TAVR), along with delivery systems (Cardiology)
  • Daily project lead and contact for clients and internal creative team
  • Responsible for quarterly financial reports and resource allocation of SOW worth $1.5 mil

Account Supervisor

Health4Brands, part of HAVAS Global Network • New York, NY • July 2007 - July 2011

• Manage the Genentech Pulmozyme marketing and internal creative team (Pulmonology).
  • Oversight of tactical workflow, management of financial materials, PRC lead, and facilitator of agency partners
  • Responsible for quarterly financial reports and resource allocation of SOW worth $1.5 mil
• Manage the Savient KRYSTEXXA marketing and internal creative team in preparation for 2009 product launch (Rheumatology)
  • Responsible for quarterly financial reports and resource allocation of SOW worth $2.0 mil

Team Coordinator

Saatchi & Saatchi Healthcare • New York, NY • April 2006 - July 2007

• Provide account and administrative support to AstraZeneca, Nexium, and Crestor brand teams.

Education

Bachelor of Arts • Major: Communications/Advertising • Virginia Commonwealth University • May 2004