Carisse Repia

E-commerce and Key Account Management professional with 6+ years of experience driving GMV growth, scaling brands, and managing strategic partnerships across Shopee, Lazada, Zalora, Qoo10, and Amazon. Skilled in managing global and top marketplace accounts, optimizing campaigns, and leveraging data insights to improve conversion, operations, and ROI across local and regional markets.

KEY ACCOUNT MANAGER at Intrepid Asia, SG (2023-07 – 2026-05)

• Portfolio Management: Spearheaded end-to-end marketplace operations and growth strategies for of global brands, including Samsung, Bose, Philips (Personal Care/Avent), Carlsberg, 3M, Luxottica (Ray-Ban/Oakley), Lixil (Grohe, American Standard, Inax) and Onelife.
• Strategic Growth: Developed and executed localized and regional sales strategies across Shopee, Lazada, Zalora, and Qoo10, consistently meeting client KPIs and platform growth targets.
• Stakeholder Engagement: Acted as the primary strategic consultant for clients, delivering comprehensive data-driven performance reports, market insights, and business reviews.
• Cross-Functional Leadership: Aligned creatives, digital marketing, operations, and support teams to ensure seamless execution of commercial campaigns and contractual deliverables.

E-COMMERCE MANAGER at Summer International (2023-02 – 2023-07)

• Marketplace Optimization: Supervised end-to-end operations for Shopee (SG & PH) and Amazon, directly managing inventory, fulfillment logistics, returns, and customer experience metrics.
• Product Launch Success: Successfully launched the HANJAN brand in the Philippine market, generating SGD 4,000 in net sales within the first two weeks of launch.
• Campaign Execution: Designed and executed monthly double-day and annual mega-campaigns, optimizing product listings, promotions and visual assets to boost conversion rates and traffic.
• Forecasting & Analytics: Partnered with the Head of Sales to provide precise sales forecasting, inventory health checks, and trend analyses to safeguard stock availability and revenue pipelines.

CO-LEAD at Shopee (2022-10 – 2023-02)

• Team Leadership: Supervised and mentored a high-performing team of Relationship Managers, driving category growth and accelerating adhoc programs join rate.
• Process Optimization: Initiated and led process improvement workflows that reduced campaign preparation lead times and enhanced cross-departmental efficiency between marketing campaign and category teams.
• Campaign Management: Coordinated high-traffic campaign collections, ensuring optimal product curation, pricing competitiveness, and platform exposure.

RELATIONSHIP MANAGER at Shopee (2020-05 – 2023-02)

• Account Management: Managed a portfolio of top Grocery and Pet Care sellers, developing commercial strategies that consistently drove month-on-month growth and strengthened seller relationships.
• Campaign Execution: Led end-to-end campaign participation, from deal negotiations and assortment planning to post-campaign analysis, maximizing traffic and sales opportunities.
• Performance Optimization: Monitored pricing, promotions, stock availability, and platform exposure to ensure alignment with sales targets and category objectives.
• Stakeholder Collaboration: Worked closely with Marketing, Category, and Operations teams to execute platform initiatives and improve campaign effectiveness.

SALES & MARKETING ASSOCIATE at KLT Fruits, Inc. (2018-07 – 2020-05)

• Key Account Management: Managed strategic corporate accounts across the Philippines, including Jollibee, Nestlé, Froneri, Dole, Sysu, and Max's Group, ensuring strong customer relationships and business continuity.
• Business Development: Secured new accounts, including MASUMA Food Industry Inc., parent company of Conti's Specialty Foods, contributing to portfolio expansion and revenue growth.
• Sales Operations: Oversaw order management, client inquiries, and coordination with internal teams to ensure timely deliveries and high service levels.
• Marketing Support: Collaborated with Sales and Marketing leadership on food expos, promotional campaigns, and market research initiatives to identify growth opportunities and enhance brand presence.
• Performance Reporting: Prepared sales reports and competitive analyses to support decision-making and improve commercial performance.

Bachelor of Science in Agribusiness Management – University of the Philippines – Los Banos (2013-06 – 2018-01)