Search Engine Optimization Analyst
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I'm Carly, a results-driven SEO marketer with a proven track record of optimizing websites for enhanced visibility, traffic, and revenue. With a background in design, I bring a user-first approach to every project. I'm focused on ensuring websites perform well in search while also providing an intuitive and engaging user experience. Search marketing is constantly evolving, from algorithm updates to advances in AI. As an SEO professional, I'm committed to staying current with industry trends and advancements, continuously sharpening my skills to deliver impactful, future-ready strategies.
I’m a digital marketing and SEO specialist with 7 years of experience helping businesses grow their online presence through strategic, data-driven SEO. For the past 5 years, I’ve worked as a professional SEO consultant, partnering with clients across industries such as automotive, healthcare, finance, and legal. I’ve supported businesses of all sizes—from solo entrepreneurs and family-owned companies to Fortune 500 brands—on websites ranging from small brochure sites to large, complex platforms across multiple CMS environments.
My expertise includes SEO audits, keyword and competitor research, on-page optimization, and site migrations, with a strong focus on building sustainable search visibility. I bring a UX-first mindset to SEO, ensuring that optimization efforts not only improve rankings but also create intuitive, high-converting user experiences. I stay up to date with the latest industry trends and algorithm changes so my clients can stay ahead of the competition.
Bachelor’s degree in Digital Media from the University of Northern Iowa, with a strong foundation in digital marketing, analytics, and online user behavior. Professionally trained and hands-on with industry-leading SEO and digital marketing platforms, including SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Adobe Customer Journey Analytics, SparkToro, and user behavior tools such as Lucky Orange. This education and toolset support a data-driven, user-focused approach to search optimization and performance analysis.