Melissa Lucia

I am a results-driven Digital Marketing Specialist with a focus on SEO, UX design, strategic copywriting and brand development. Experienced in creating engaging digital content—including short-form video—that enhances user experience and drives organic growth. I am skilled in using analytics and research to inform creative decisions, optimize website performance, and align messaging with brand goals.

I thrive in a remote environment and bring a user-centered, data-informed approach to digital storytelling.

• Built and optimized a Shopify e-commerce store with user-friendly navigation and SEO-driven design.
• Wrote and implemented compelling product copy, metadata, and blog content to increase organic visibility.
• Designed conversion-focused landing pages and tested UX flows for improved engagement and site usability.
• Led business development efforts by creating brand identities from concept to execution, including logos, brand guidelines, and visual assets to support marketing and client growth.
• Designed promotional materials, social assets, and branded visuals tailored to campaign goals.
• Developed and scheduled short-form content across social platforms, aligning with brand tone and trends.
• Wrote email campaigns and web copy optimized for user engagement and aligned with conversion goals.
• Conducted light UX audits to inform content structure and user journey improvements across platforms.

Expected to graduate in 2026 with B.A. In Interdisciplinary Studies: English and Studio Art from Arizona State University.

I just completed the Global Career Accelerator Program, Digital Marketing track.