Cary Herer

Highly driven, entrepreneurial, and influential Leader, Relationship Development Specialist. Unique ability of identifying opportunities and with the distinct quality of immediately establishing team rapport, trust, and loyalty. Successful track record of enhancing team performance, productivity, and exceeding expectations.

Director of Basketball Operations / Head Boys' Basketball Coach - CATS ACADEMY BOSTON - Braintree, MA

(2021-08 - 2026-06)

Provided the vision and direction of the entire basketball program (Nike EYBL Scholastic, Post Grad, Varsity & JV).

• Nike EYBL Scholastic: 15-15 (2025-2026)
• NEPSAC Class AA: 28-7 (2024-2025), #5 Ranked Prep School team in the Country
• NEPSAC CLASS AA: 21-10 record (2023-2024)
• NEPSAC Class A: 16-9 record (2022-2023)
• Provided leadership, direction and vision to the Prep, Varsity and JV teams

Director of Marketing - CATS ACADEMY BOSTON - Braintree, MA

(2021-08 - 2026-06)

• Created engaging and innovative high quality digital marketing and social media content which resulted in a 20% increase in enrollment and 100% increase in social media views
• Collaborated with Sales Directors & Academic Leadership and created rich stories and content, delivering successful multi-channel content-focused campaigns
• Created and developed student testimonial content that has resulted in increased awareness, student enrollment, and social media content

Director of Summer Camps - CATS ACADEMY BOSTON - Braintree, MA

(2021-08 - 2026-06)

• Camp Director Certified by The American Camp Association

Assistant Head Coach 17U - EXPRESSIONS ELITE EYBL

(2024-08)

• Head of scouting including all Synergy breakdowns and preparation
• Peach Jam Qualified

Head Coach of the 16U EYBL team - EXPRESSIONS ELITE EYBL

(2023-08 - 2024-07)

• Peach Jam Qualified

Director of Social Media - EXPRESSIONS ELITE EYBL

(2019-08)

Director of Digital Marketing - EXPRESSIONS STORES - Woonsocket, RI

(2020-05 - 2022-04)

Developed, led & executed the company's entire digital strategy to drive growth and generate revenue by increasing global eCommerce sales.

• Created and executed direct-to-consumer experience
• Led the company's success through marketing activities across In-Store, social media, products, and brands, while providing marketing direction to the team to successfully lead the brand into the digital future
• Development and deployment of seasonal and annual digital strategies/plans across eCommerce, mobile, retail, fulfillment, marketing and merchandising to support an integrated customer experience across all digital channels
• Worked with data, analytics, and consumer insights to integrate data collection into the online consumer journey and to leverage existing consumer data to drive sales, with a focus on conversion
• Owned the development and delivery of Omni-channel digital strategy and calendar, incorporating inputs from stores

Entrepreneurial Leadership - CSPORTS TEAM APPAREL, Q4 SPORTS, and I-SLIDE

(2016-01 - 2022-12)

Successfully leading sales and marketing initiatives and driving growth and revenue.

• Successfully built a start-up into an $800,000 business in year one by leading all aspects of the company's business development, sourcing, sales, operations, marketing/social media and overall activities. Managed digital/e-Commerce brand content development & execution
• Identified, developed, and executed digital and global footwear sales, marketing plans and merchandising strategy and vision by successfully launching the global ecommerce integration and sales resulting in 30,000 pairs sold
• Streamlined footwear and apparel business into a coherent commercial and operational strategy, producing profitable revenue ($1.5M), winning market share at strategic and emerging accounts
• Managed, directed, and developed US sales force of 8 Independent Sales Representatives

Senior Director, Merchandising (Sports Licensing Division) - THE ADIDAS GROUP - Canton, MA

(2004-01 - 2016-12)

Responsible for all aspects of product creation, revenue and profitability.

• Managed the $500M+ business at the Sport Licensed Division of the Adidas Group (Adidas/Reebok), which resulted in year-over-year double-digit growth
• Identified, developed, & executed strategic vision for division that increased sales & profitability
• Managed Digital/E-Commerce brand Content Development & Execution
• Negotiated and developed major sports ventures, events and sponsorships including contracts with vendors, athletes and leagues which increased licenses, sales, profitability and future growth
• Outfitted Elite athletes in all major sports with authentic uniforms and apparel
• Managed a group of 12 employees (Product Managers, Assistant Product Managers and Designers)
• Grew the "Close to Market / Special Make-ups" at the Sport Licensed Division of The Adidas Group by 25% in one year
• Grew the Reebok licensed fan gear business by 35% in 2 years ($60M to $80M)
• Responsible for Adidas Performance, Adidas Originals and Reebok's men's and women's licensed business
• Merchandised lines that consistently delivered double-digit growth year-over-year which ultimately became $500M with 10% growth year-over-year
• Grew a SMU business 40% in one year ($13M to $18M)
• Grew the Reebok NHL licensed business 60% in 3 years
• Developed, sourced, and managed quick response sales and marketing programs that accounted for $10M in incremental business

Senior Director of Business Development - THE HOCKEY COMPANY - Branford, CT

(1999-01 - 2004-12)

Provided the vision and business plan that grew the apparel business at The Hockey Company to $90 million while also increasing profitability.

• Led all aspects of sales, marketing, development, sourcing, and inventory planning

Bachelor of Arts - University of Massachusetts at Amherst