Director of Basketball Operations / Head Boys' Basketball Coach - CATS ACADEMY BOSTON - Braintree, MA
(2021-08 - 2026-06)
Provided the vision and direction of the entire basketball program (Nike EYBL Scholastic, Post Grad, Varsity & JV).
- Nike EYBL Scholastic: 15-15 (2025-2026)
- NEPSAC Class AA: 28-7 (2024-2025), #5 Ranked Prep School team in the Country
- NEPSAC CLASS AA: 21-10 record (2023-2024)
- NEPSAC Class A: 16-9 record (2022-2023)
- Provided leadership, direction and vision to the Prep, Varsity and JV teams
Director of Marketing - CATS ACADEMY BOSTON - Braintree, MA
(2021-08 - 2026-06)
- Created engaging and innovative high quality digital marketing and social media content which resulted in a 20% increase in enrollment and 100% increase in social media views
- Collaborated with Sales Directors & Academic Leadership and created rich stories and content, delivering successful multi-channel content-focused campaigns
- Created and developed student testimonial content that has resulted in increased awareness, student enrollment, and social media content
Director of Summer Camps - CATS ACADEMY BOSTON - Braintree, MA
(2021-08 - 2026-06)
- Camp Director Certified by The American Camp Association
Assistant Head Coach 17U - EXPRESSIONS ELITE EYBL
(2024-08)
- Head of scouting including all Synergy breakdowns and preparation
- Peach Jam Qualified
Head Coach of the 16U EYBL team - EXPRESSIONS ELITE EYBL
(2023-08 - 2024-07)
Director of Social Media - EXPRESSIONS ELITE EYBL
(2019-08)
Director of Digital Marketing - EXPRESSIONS STORES - Woonsocket, RI
(2020-05 - 2022-04)
Developed, led & executed the company's entire digital strategy to drive growth and generate revenue by increasing global eCommerce sales.
- Created and executed direct-to-consumer experience
- Led the company's success through marketing activities across In-Store, social media, products, and brands, while providing marketing direction to the team to successfully lead the brand into the digital future
- Development and deployment of seasonal and annual digital strategies/plans across eCommerce, mobile, retail, fulfillment, marketing and merchandising to support an integrated customer experience across all digital channels
- Worked with data, analytics, and consumer insights to integrate data collection into the online consumer journey and to leverage existing consumer data to drive sales, with a focus on conversion
- Owned the development and delivery of Omni-channel digital strategy and calendar, incorporating inputs from stores
Entrepreneurial Leadership - CSPORTS TEAM APPAREL, Q4 SPORTS, and I-SLIDE
(2016-01 - 2022-12)
Successfully leading sales and marketing initiatives and driving growth and revenue.
- Successfully built a start-up into an $800,000 business in year one by leading all aspects of the company's business development, sourcing, sales, operations, marketing/social media and overall activities. Managed digital/e-Commerce brand content development & execution
- Identified, developed, and executed digital and global footwear sales, marketing plans and merchandising strategy and vision by successfully launching the global ecommerce integration and sales resulting in 30,000 pairs sold
- Streamlined footwear and apparel business into a coherent commercial and operational strategy, producing profitable revenue ($1.5M), winning market share at strategic and emerging accounts
- Managed, directed, and developed US sales force of 8 Independent Sales Representatives
Senior Director, Merchandising (Sports Licensing Division) - THE ADIDAS GROUP - Canton, MA
(2004-01 - 2016-12)
Responsible for all aspects of product creation, revenue and profitability.
- Managed the $500M+ business at the Sport Licensed Division of the Adidas Group (Adidas/Reebok), which resulted in year-over-year double-digit growth
- Identified, developed, & executed strategic vision for division that increased sales & profitability
- Managed Digital/E-Commerce brand Content Development & Execution
- Negotiated and developed major sports ventures, events and sponsorships including contracts with vendors, athletes and leagues which increased licenses, sales, profitability and future growth
- Outfitted Elite athletes in all major sports with authentic uniforms and apparel
- Managed a group of 12 employees (Product Managers, Assistant Product Managers and Designers)
- Grew the "Close to Market / Special Make-ups" at the Sport Licensed Division of The Adidas Group by 25% in one year
- Grew the Reebok licensed fan gear business by 35% in 2 years ($60M to $80M)
- Responsible for Adidas Performance, Adidas Originals and Reebok's men's and women's licensed business
- Merchandised lines that consistently delivered double-digit growth year-over-year which ultimately became $500M with 10% growth year-over-year
- Grew a SMU business 40% in one year ($13M to $18M)
- Grew the Reebok NHL licensed business 60% in 3 years
- Developed, sourced, and managed quick response sales and marketing programs that accounted for $10M in incremental business
Senior Director of Business Development - THE HOCKEY COMPANY - Branford, CT
(1999-01 - 2004-12)
Provided the vision and business plan that grew the apparel business at The Hockey Company to $90 million while also increasing profitability.
- Led all aspects of sales, marketing, development, sourcing, and inventory planning
