Casey Whalen

Sales and marketing strategist with a strong track record of driving revenue growth across distribution, wholesale, B2B, and D2C channels and expanding brand awareness. Experienced programming director adept at developing and executing initiatives that drive brand growth, audience engagement, and operational efficiency across diverse platforms.

• Direct and oversee all sales account relationships, including distribution, wholesale partnerships, B2B, D2C, and in-house solicitations, resulting in an average of 15% increase in sales revenue, year-over-year.
• Monitor and analyze the performance of sales and marketing efforts, create detailed reports to track ROI and KPIs. Report performance reviews to COO and Founder on a quarterly basis. 
• Conceptualize and execute merchandise marketing initiatives, manage creative development, production timelines, vendor coordination, and launch strategies to drive brand visibility and sales.
• Oversee digital media and communications, managing website content, social media strategy, and email marketing to enhance brand presence and audience engagement.
• Spearhead the strategic vision for public and private programming across Mexican Summer, Anthology Recordings, and Anthology Editions, ensuring initiatives drive brand growth and align with organizational goals.
• Optimize program execution by maintaining adherence to organizational standards, budgets, and timelines, resulting in improved efficiency and resource allocation.
• Increase online and in-store sales by implementing targeted marketing strategies, leveraging data-driven insights, and refining e-commerce operations.
• Oversee merchandise development from concept to launch, improving design, production efficiency, and pricing strategies to maximize profitability.

Bachelor's Degree, Emerson College