Cass

Develop, test, and deploy targeted email campaigns using Active Campaign, supporting digital marketing initiatives.

Email Marketing & Digital Communications Assistant - STEAMUP Academy - Orlando, USA

(2025-08 - 2026-06)

Develop, test, and deploy targeted email campaigns using Active Campaign, supporting digital marketing initiatives.

• Tracked performance metrics (open rate, CTR, engagement) to recommend data-driven optimizations.
• Maintained segmented email lists and organized digital assets to enhance accuracy and streamline processes.
• Collaborated cross-departmentally to ensure brand consistency and clarity in messaging.

Social Media Content Manager - STEAMUP Academy - Orlando, USA

(2024-08 - 2025-08)

Increased social following by 100+ within five months, contributing to measurable brand growth.

• Designed and produced visual content and short-form videos for Instagram, Facebook, TikTok, and other platforms using Canva, Lightroom, Cap Cut, iMovie, and VLLO, enhancing audience engagement.
• Managed posting schedules through Meta Business Suite, monitoring insights to drive engagement.
• Wrote and edited captions, announcements, and internal updates to ensure alignment with brand guidelines, improving communication clarity.
• Created flyers, graphics, and promotional materials for programs, events, and campaigns, supporting brand visibility and outreach.
• Helped maintain digital libraries and ensured consistent branding across all marketing assets.

Bachelor of Business Management - Valencia College