Cassy Martinez

With over 10 years of experience as a digital strategist, I’ve built communities of 20MM+ followers, partnered with top influencers, and led high-impact campaigns. I also founded a thriving digital travel community with 75K+ followers and organized 15+ sold-out group trips for solo female travelers.

I have over 10 years of experience in digital strategy and community management. Throughout my career, I’ve worked with major brands like Paramount, XX Artists, Crooked Media, and The Walt Disney Company. I’ve built and grown social communities, led influencer campaigns, and created viral content.

I’ve grown audiences of millions, including a 75K+ community for my travel podcast, Globethotter, and organized 15+ sold-out group trips for solo female travelers. I’m skilled in social media strategy, community engagement, influencer relations, and digital consulting, with a focus on creating impactful campaigns and fostering meaningful connections.

I graduated from the University of Texas in 2013 with a major in Multimedia Journalism and a minor in Sociology. This educational background has provided me with a strong foundation in storytelling, media production, and understanding social dynamics, all of which have been essential in my career in digital strategy and community management.