Catherine Crocker

Highly accomplished, metrics-driven Senior Living Community Sales Manager with a definitive track record of driving rapid community turnarounds, achieving maximum revenue potential, and sustaining peak operational performance. Ranked in the Top 1% of Sales Professionals nationwide across a national 800+ community portfolio. Unrivaled expert in volume closing, consistently generating high-velocity results including a 13 move-in month and multiple 10 and 11 move-in months under the Atria brand.

Proven ability to step into severe leadership vacuums—initially launching an asset turnaround from 57% to peak capacity entirely without an on-site General Manager or core administrative support for the first 8 months. Cultivated a high-value, million-dollar qualified waitlist to ensure continuous revenue velocity while maintaining a perfect 100% Quality Enhancement Score, outperforming the overall community benchmark of 96%. Expert in navigating complex crises like COVID-19, converting sales funnels, and cultivating robust healthcare referral networks.

Community Sales Manager at THE WOODS AT CANCO (ATRIA SENIOR LIVING / VENTAS PORTFOLIO) (2022-10 – Present)

• Portfolio MVP (Top 1% Nationally): Maintained a premier sales ranking across a national asset portfolio of 800+ managed communities.
• Extended Crisis Leadership Launch: Spearheaded property sales and operational continuity for the first eight months of tenure entirely without an on-site General Manager (hired June 2023), Assistant Manager, or Business Office Manager; partnered directly with the Maintenance and Activities Directors to stabilize the building.
• Elite Census Turnaround: Spearheaded a comprehensive strategic turnaround from that baseline, elevating community occupancy from a critical 57% to 100% full capacity within 12 months.
• Unprecedented Over-Capacity Success: Accelerated community performance to an incredible 103.1% average occupancy for full-year 2025 and sustained a current 105% occupancy rate, masterfully driving revenue through second-occupant companion suites.
• High-Velocity Volume Closing: Consistently engineered elite, back-to-back production volume, tracking individual monthly highs of 13 move-ins alongside several 10 and 11 move-in months by optimizing the local inquiry pipeline.
• Long-Term Stabilization: Successfully defended and maintained maximum over-capacity occupancy for 33 consecutive months, securing an aggressive, resilient revenue stream.
• Waitlist Pipeline Realization: Strategic developer of a highly qualified, million-dollar revenue-producing waitlist, ensuring immediate, frictionless backend occupancy replacement.
• Individual Operational Excellence: Secured a perfect personal 100% Quality Enhancement Score, independently outpacing the community's overall 96% audit baseline and demonstrating elite administrative accuracy.
• Network Cultivation: Rebuilt and leveraged deep professional pipelines with Greater Portland hospitals, rehabilitation centers, and medical professionals to secure a dominant inbound lead share.

Sales Director at BIRCHWOODS AT CANCO ASSISTED LIVING (2020-07 – 2022-10)

• Historic, Record-Breaking Performance: Smashed historical community enrollment records in June 2022 by orchestrating and executing 17 fully compliance-closed move-ins in a single month.
• COVID-19 Turnaround Success: Successfully engineered an assisted living occupancy turnaround during the peak of pandemic restrictions, launching census from a low 72% to 100% full capacity within 24 months.
• Safety-First Sales Protocols: Adapted marketing outreach and tour protocols to comply with evolving State of Maine DHHS and CDC guidelines, building deep consumer trust with prospective families during a high-stakes health crisis.

High School Diploma – Mattanawcook Academy