Chad Bamberg

Dynamic Marketing Communications professional with a proven track record of developing and executing strategic marketing plans to drive lead generation, brand awareness, customer engagement, and revenue growth. Extensive experience managing cross-functional teams, optimizing digital marketing campaigns, and leveraging data analytics to inform decision-making. Passionate about staying ahead of industry trends and continuously improving marketing strategies to achieve business objectives.

Marketing Director at American Battery Solutions (2024-07 – Present)

• Responsible for leading the marketing team for a U.S. leader in the design and manufacturing of advanced battery systems for commercial, fleet, and industrial on- and off-road vehicles.
• Provide comprehensive understanding and insight into the Electric Vehicle Mobility market and create regularly updated market opportunity assessments to shape positioning and messaging that resonate with our customers and equip our sales channels for success

Global Marketing Manager at TREMEC (2020-06 – 2024-07)

• Provide daily guidance and leadership to the marketing team to execute projects and activities for a leading global designer and manufacturer of high performance, advanced drivetrains, and subsystems for conventional and electric vehicles.
• OEM and Aftermarket marketing solutions including industry analysis, research, pricing database, strategy development, web and social, customer presentations, corporate Identity, product marketing and industry activities

Senior Product Marketing Manager at Meritor (2015-12 – 2019-11)

• Develop and execute product marketing and marketing communication strategies for a leading global supplier to the Commercial Vehicle Industry.
• Lead cross functional teams to bring new products and features to market.
• Lead development of global experiential events, from conception to perception.
• Develop collaborative partnerships with vendors to build targeted solutions that drive sales.
• Develop digital strategy for company internal and external facing sites and social media channels

Marketing Communications Manager at Dow Corning Corporation (2013-10 – 2015-12)

• Functional team leader tasked with the development of Integrated Marketing Communications campaigns for a global manufacturer of the specialty chemicals industry, with significant focus in various markets, from electronics and automotive to construction and healthcare.
• Develop communications strategy, including the branding and positioning of products for both global and regional market segments to form cohesive programs and promotions

Senior Marketing Manager at Henry Ford Health System (2010-02 – 2013-10)

• Responsible for marketing management for Henry Ford Health System comprised of physicians practicing in more than fifty specialty areas and several healthcare-related business units.
• Lead team efforts to position Henry Ford as the area's provider of choice through implementation of data-driven marketing and advertising plans.
• Directed the consumer and physician marketing materials, advertising and branding

N.A. Marketing Manager at Hino Trucks, Toyota Group Company (2006-09 – 2010-01)

• Manage development and execution of marketing activities for the fastest growing U.S. Commercial vehicle manufacturer.
• Manage direct mail, email, interactive communication, and demand generation campaigns to existing and prospective customers.
• Develop marketing programs to support reseller channel.
• Manage planning and development of online and print advertisements, trade show scheduling, coordination, set up and coordination with national sales force

Advertising Program Manager at Toyoda Gosei, Toyota Group Company (2003-03 – 2006-08)

• Facilitate the first integrated North American marketing strategy for a global automotive Tier One supplier.
• Develop global identity/brand strategy for implementation throughout all companies in North America.
• Create and implement integrated community activities plan, media/public relations plan, and event planning strategy - including collateral, media, interactive and social marketing initiatives

Account Supervisor at BBDO Advertising (2002-01 – 2003-03)

• Manager for the Daimler Chrysler Ownership Loyalty Program.
• Responsible for the development and implementation of vehicle owner marketing materials through numerous product lines for the U.S. as well as Mexico, Middle East, Asia Pacific, and Europe

Senior Account Executive at Campbell Ewald Advertising (1997-10 – 2002-01)

• Responsible for the Chevrolet Truck Direct Marketing Program.
• Strategic planning to develop marketing plans aimed at achieving superior competitive positions, growth targets and entering or exiting product lines or markets.
• Coordinate brochure development, website facilitation, vehicle-owner appreciation publications, and continuous marketing program strategies

Bachelor of Arts in Marketing / Communications – Michigan State University

Accreditation in Marketing Strategy – Harvard University