Charbel Eilo

Results-driven Brand & Digital Marketing Manager with 9+ years of experience driving brand growth, e-commerce performance, paid media, customer engagement, and multi-location retail operations across Lebanon and GCC markets. Proven track record in revenue growth, Meta Ads, Google Ads, Shopify, CRM optimization, marketing automation, and team leadership.

Brand & Marketing Manager | Social Media Lead at SK Bijoux (2018-01 – Present)

• Managed operations across 5+ retail locations, overseeing staffing, inventory, sales performance, recruiting and KPIs.
• Contributed to 15–25% annual revenue growth through strategic sales planning and brand positioning.
• Managed Meta and Google Ads campaigns to drive online and in-store sales.
• Developed AI-assisted marketing strategies to improve customer engagement and online visibility.
• Developed social media content strategies and campaign calendars.
• Implemented CRM and retention initiatives to improve customer lifetime value.
• Oversaw Shopify website management, product uploads, merchandising, and online sales performance.

Marketing Consultant (Remote) at VOCO Muscat Al Mouj - EVCG (2026-01 – Present)

• Led integrated marketing campaigns across digital and traditional channels.
• Monitored KPIs and optimized ROI.
• Managed brand communications and strategic marketing initiatives.

Sales Manager at EMEA Legal Counsels (2019-01 – 2019-12)

• Improved CRM workflows and reduced processing time by up to 30%.
• Managed client relationships, reporting, and lead follow-up.

Customer Service Specialist at Huawei Service Centre (2017-01 – 2018-12)

• Increased accessory and service sales through upselling.
• Managed customer service operations and financial transactions.

Sales Representative at Charles & Keith (2015-01 – 2017-12)

• Exceeded monthly sales targets by 20–30%.
• Recognized as a top sales performer and trained team members.

Team Supervisor at Lina's Paris (2012-01 – 2015-12)

• Supervised daily operations and service quality.
• Conducted staff training and improved workflow efficiency.

Master's Degree in Management – Lebanese University (2019-01 – 2019-12)

Bachelor Degree in Management & Marketing – Lebanese University (2018-01 – 2018-12)