Charbel Eilo
Brand & Digital Marketing Manager | Performance Marketing | Paid Media | E-commerce | Marketing Automation
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About
Results-driven Brand & Digital Marketing Manager with 9+ years of experience driving brand growth, e-commerce performance, paid media, customer engagement, and multi-location retail operations across Lebanon and GCC markets. Proven track record in revenue growth, Meta Ads, Google Ads, Shopify, CRM optimization, marketing automation, and team leadership.
Experience
Brand & Marketing Manager | Social Media Lead at SK Bijoux (2018-01 – Present)
- Managed operations across 5+ retail locations, overseeing staffing, inventory, sales performance, recruiting and KPIs.
- Contributed to 15–25% annual revenue growth through strategic sales planning and brand positioning.
- Managed Meta and Google Ads campaigns to drive online and in-store sales.
- Developed AI-assisted marketing strategies to improve customer engagement and online visibility.
- Developed social media content strategies and campaign calendars.
- Implemented CRM and retention initiatives to improve customer lifetime value.
- Oversaw Shopify website management, product uploads, merchandising, and online sales performance.
Marketing Consultant (Remote) at VOCO Muscat Al Mouj - EVCG (2026-01 – Present)
- Led integrated marketing campaigns across digital and traditional channels.
- Monitored KPIs and optimized ROI.
- Managed brand communications and strategic marketing initiatives.
Sales Manager at EMEA Legal Counsels (2019-01 – 2019-12)
- Improved CRM workflows and reduced processing time by up to 30%.
- Managed client relationships, reporting, and lead follow-up.
Customer Service Specialist at Huawei Service Centre (2017-01 – 2018-12)
- Increased accessory and service sales through upselling.
- Managed customer service operations and financial transactions.
Sales Representative at Charles & Keith (2015-01 – 2017-12)
- Exceeded monthly sales targets by 20–30%.
- Recognized as a top sales performer and trained team members.
Team Supervisor at Lina's Paris (2012-01 – 2015-12)
- Supervised daily operations and service quality.
- Conducted staff training and improved workflow efficiency.
Education
Master's Degree in Management – Lebanese University (2019-01 – 2019-12)
Bachelor Degree in Management & Marketing – Lebanese University (2018-01 – 2018-12)
