Chloe Cruz

Results-driven E-Commerce & Web Development Manager with 8 years of combined experience in software engineering and eCommerce management. Technically strong and strategically minded, with expertise across Shopify, CRO, and digital optimization. Skilled at scoping requirements, managing backlogs, and leading technical execution for product launches, conversion experiments, and checkout optimization.

Adept at bridging marketing, product, and development teams to deliver scalable and high-performing digital commerce experiences.

E-Commerce & Web Development Manager at Bubble Skincare (2026-02 – Present)

• Set up a new Gratis storefront to funnel gratis orders (Social Ladder, TYB, ShopMy) into a dedicated flow, improving order tracking and reporting.
• Created landing pages, collection pages, and homepage takeovers to support collab campaigns with Poppi, American Eagle, and e.l.f. Beauty.
• Supported DTC product launch campaigns by building coming-soon teasers and popups and configuring Attentive SMS and email support.
• Led a full audit of Shopify applications to optimize spend across the tech stack.
• Partnered with 1 designer to design and develop, using Claude Code, an entirely new retheme in support of the brand's rebrand initiative.

E-Commerce & Web Development Manager at Itzy Ritzy (2025-01 – 2026-02)

• Managed Shopify Plus configuration, product catalogs, and app integrations (Rebuy, Klaviyo, Attentive, Recharge, Gorgias).
• Led CRO and A/B testing initiatives using Exponea (Bloomreach), Shoplift, and Omniconvert to improve CVR and AOV.
• Oversaw end-to-end site launches, coordinating with marketing, product, and creative teams to ensure flawless execution.
• Configured Shopify Checkout Extensions, upsells, and post-purchase flows to drive revenue growth.
• Implemented custom landing pages, UX improvements, and dataLayer tracking with Google Tag Manager and GA4.
• Partnered with marketing to optimize funnel performance and campaign-driven customer journeys.
• Managed bug resolution and QA, coordinating with developers and third-party partners.

Front End Web Developer at Dr Dennis Gross Skincare / Shiseido Americas (2021-08 – 2025-01)

• Developed and maintained responsive landing pages using HTML, CSS, JavaScript, and Liquid.
• Integrated and configured third-party apps including Attentive, Exponea, and Google Analytics.
• Led the upgrade from Shopify Scripts to Shopify Checkout Extensions.
• Managed and prioritized tasks for a Junior Developer on the team.
• QA'd and assisted with bugs flagged by Client Care.
• Continuously enhanced site UX and functionality through regular updates and feature rollouts.

Software Engineer I / Software Engineer II at Beeline (2018-05 – 2021-08)

• Delivered full-stack web applications using.NET framework and RESTful APIs.
• Developed interactive UI components with Vue.js and Node.js.
• Produced client-ready mockups, specs, and project documentation.
• Participated in Agile sprints; collaborated with QA and DevOps to ensure smooth releases.
• Managed interns.

B.S. in Computing and Information Sciences – University of North Florida (2018-04)