Chrissy Solves

Digital marketing manager and consultant with 15+ years of experience in digital and broadcast production, social media strategy, content creation, and brand development. Experienced in developing marketing strategies, managing multi-channel campaigns, increasing brand awareness, generating leads and optimizing campaign performance.

Key skills include copywriting, graphic design, website development, social media marketing, and artificial intelligence solutions.

Digital Marketing Manager at Freelance/Self Employed (2023-10 – Present)

• Lead integrated digital marketing campaigns across social, web and various online platforms driving brand visibility and engagement
• Develop strategic marketing plans aligned with audience insights, objectives, and budgets to optimize project outcomes
• Build and refine brand identity, persona, voice, tone, and messaging
• Translate abstract client concepts into clear, market-ready brand strategies and content to enhance digital presence
• Monitor analytics and optimize campaigns to improve performance and ROI, leveraging data-driven insights

Director of Digital Marketing at SportsRadio Corpus Christi (2018-09 – 2023-10)

• Created and launched the Pudge Nation brand from scratch, including logo, identity, voice, and tone, showcasing brand development expertise
• Established and managed social media presence across Facebook, Instagram, YouTube, TikTok, Threads, and X, driving audience growth and engagement
• Directed digital strategy and content execution for station and client brands, aligning messaging with business objectives
• Coordinated live show streaming from radio to digital platforms to expand reach and diversify content delivery
• Planned and executed targeted social campaigns, optimizing content for platform-specific audiences
• Implemented tracking and reporting systems to measure performance and guide ongoing optimization efforts

Digital Marketing Strategist at KRIS Communications (2017-10 – 2018-08)

• Created digital advertising assets aligned with broadcast campaigns and client goals, ensuring cohesive messaging
• Produced client websites and integrated them into promotional messaging and native advertising to enhance digital footprint
• Maintained strong client relationships by meeting KPIs and performance benchmarks, supporting client satisfaction
• Ensured all digital deliverables met legal, brand, and platform-specific requirements to maintain compliance and quality

Interactive Account Executive / Producer at Lopez Negrete Communications (2012-01 – 2016-01)

• Produced digital assets for major Hispanic-market campaigns, ensuring alignment with TV, radio, print, and experiential components
• Launched AhorraMasViveMejor.com, Walmart's first bilingual site for the Hispanic market, enhancing digital accessibility
• Created digital content for high-visibility clients including Verizon Wireless and Dr Pepper Snapple Group, supporting brand messaging
• Supported national promotional campaigns, mobile activations, and bilingual content initiatives to broaden audience reach

Digital Producer at USDM.Net (2007-01 – 2010-01)

• Produced seasonal and ongoing digital campaigns including websites, newsletters, and microsites to support client marketing goals
• Coordinated cross-functional teams to deliver high-quality digital assets under tight deadlines, ensuring project success
• Wrote blog articles and supporting content aligned with client messaging to enhance content marketing efforts

Broadcast / Digital Producer at Bromley Communications (2004-01 – 2007-01)

• Produced digital creative for Hispanic advertising campaigns, ensuring alignment with broadcast and print media
• Maintained brand consistency across bilingual digital deliverables to support cohesive marketing efforts

Bachelor of Arts in Communication Arts & Emerging Media – University of the Incarnate Word (2004-12)