Corey Berkimer
Director of Sales and Business Development
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About
With over a decade of professional experience, I have honed my expertise in sales leadership, business development, marketing, business administration, and customer relationship management. I have spearheaded initiatives that have transformed an organization's sales focus into a successful national strategy. Developed short-term and long-term business plans that resulted in market share growth, increased revenue while maintaining the highest level of customer service and satisfaction, led an organization's go-to-market strategy for a new line of products successfully increasing revenue and profitability.
My mission has always been to drive sustainable growth by fostering long-term client relationships and leveraging market strategies to maximize profitability. I am passionate about aligning business goals with innovative strategies to create value for both customers and organizations while ensuring the growth of those on my team.
Experience
Director of Sales and Business Administration at Hamilton Eggs (2021-04 – 2025-12)
Business leader with overall responsibilities focused on developing the company's overall sales and marketing strategy to drive growth, expansion, profitability, and customer satisfaction. Developed and maintained the annual operating budget, forecasts, and growth initiatives.
- Developed and implemented the company's long-term sales strategy focused on national expansion resulting in new long-term supply contracts that increased profitability by over 100%, provided security against a falling market, expanded the contracted customer base by 50%, and the revenue per sale by approximately 10%.
- Drove revenue growth through strategically developing existing accounts, acquisition of new business, and expansion in existing markets by identifying and capitalizing on new opportunities.
- Developed and oversaw outgoing marketing efforts including public relations, participating in industry events and organizations, and identifying trade show opportunities.
- Instituted pricing strategies aimed at maximizing profitability, maintaining competitiveness, and proactively ensuring that contracted customers were retained.
- Tracked market pressures, forecasted spot sales, and developed short-term sales strategies that maximized revenue.
- Identified and selected suppliers of packaging materials such as egg cartons and corrugated boxes ensuring regulatory compliance with suppliers.
- Owned direct responsibility of P&L
Territory Sales Representative at Unifirst First Aid and Safety (2019-12 – 2021-04)
Route Sales position with responsibilities focused on
- Business development – Finding, identifying, and closing new customers.
- Customer service – Servicing existing customers by making regular sales calls, filling first-aid cabinets and replenishing PPE.
- Relationship management – Ensuring existing customers experienced superior customer service by engaging them to understand their pain points and assisting in eliminating those issues.
Manager of Certification at Cultural Intelligence Center (2017-03 – 2019-11)
Business segment lead focused on marketing and selling diversity awareness certification programs.
- Drove sales and marketing efforts to increase certification revenues by 80% in the first year by instituting strategies that included trade show attendance, outgoing electronic marketing programs, and development of relationships with existing facilitators.
- Developed the CQ Partners Program aimed at partnering with certified facilitators that generated more than $250,000 in initial revenue.
- Managed a team of three responsible for identifying and booking venues, communicating information regarding upcoming programs, and developing new facilitators.
- Developed and led outgoing marketing efforts including industry events, trade shows, and social media initiatives.
Business Development Manager at Artisan Medical Displays (2014-09 – 2017-03)
Business-to-Business sales position focused on managing sales to existing accounts.
- Increased sales in the first year by 50%, 25% of which was new business.
- Developed and instituted a quote request system that was trackable and visible to all managers, reducing error rates by 35%.
- Partnered with the Operations Manager and President to create a scheduling system that allowed sales to track the progress of individual projects increasing on-time delivery.
Operations Supervisor at Perrigo Company (2009-03 – 2014-09)
Leadership position with the responsibility of overseeing six teams of 8 – 10 individuals operating pharmaceutical packaging lines inclusive of both plastic bottling and blister packaging.
- Partnered with quality, engineering, purchasing, and sales & marketing to ensure all products were completed for on-time shipping.
- Tracked and documented quality issues to develop root cause analysis to reduce occurrences.
Education
Bachelor of Arts in Business Administration – Ashford University (2012 – 2012)
Master of Business Administration in Marketing – Ashford University (2015 – 2015)