Robin J. Goldberg

Experienced Sales/Marketing and Business Development Director with over 16+ years' collective experience in process improvement and resident satisfaction. Outstanding leadership and teambuilding strengths with proven results in delivering exceptional level of service to patients, families, physicians, co-workers and guests. Specially experienced in directing and managing departments and staff members to ensure quality performance.

Ability to work autonomously in a fast paced environment, strong organization skills, ability to relate professionally and positively with employees in many levels, strong written and verbal communication skills and experienced in formal presentations. Focused on implementing best practices with high-energy, having a self-driven work principle aimed at driving effective business solutions, perfecting standard operating procedures, and building and maintaining relationships with key contacts at potential community partners.

SALES DIRECTOR - BANYAN PLACE ASSISTED LIVING & MEMORY CARE - Boca Raton & Lantana, FL

(2022-01)

• Follow up on all leads and close sales for both Assisted Living and Memory Care prospects. Obtain signatures, required deposits and authorizations for move-ins.
• Obtain and maintain knowledge of competitors. Communicate community features to best compete with competitor's strengths and weaknesses.
• Take initiaves to develop sources and find new leads through networking nad business development.

DIRECTOR OF MARKETING - CHERRY OAK PALM BEACH ASSISTED LIVING - Lantana, FL

(2021-01 - 2022-12)

Purposefully committed to families, delivering updates and recommendations prior to patient discharge; Safeguarding the well-being of residents to deliver quality care and services that best meet their needs; Serving as liaison between physicians and families, delivering updates and recommendations for resident care.

• Increased census by 23% within first quarter of employment; Medicaid census increased by 12%.
• Decreased hospital re-admissions by 10%
• Increased resident satisfaction ratings by 51%
• Created and implemented Sunshine Calls (Customer follow-up program) for new residents and their families to ensure their complete satisfaction, minimizing move-outs.
• Face-to-face meetings with physicians, schedulers, practice managers, and medical staff from referring hospitals to increase efficiency with patient onboarding and customer care.
• Manage department budget, ensuring accounts are being maintained according to organizational standards; Conduct weekly meetings with Directors and Transitional Care Team to ensure we are meeting State required guidelines and reducing operational risk.
• Take initiatives to develop the sources and find new leads while promoting a favorable public image of the community. Use creative and aggressive marketing techniques to secure a high closing ratio.

SALES DIRECTOR - Brookdale Senior Living - Deerfield Beach, FL

(2019-01 - 2021-12)

• Increased sales and revenue by 50% within 1 year of tenure.
• Follow up on all leads and close sales for both Assisted Living and Memory Care prospects. Obtain signatures, required deposits and authorizations for move-ins.
• Obtain and maintain knowledge of competitors. Communicate community features to best compete with competitor's strengths and weaknesses.
• Sought new market opportunities by collaborating with community influencers and outside agencies to increase referrals prospective resident awareness of programs and services offered.
• Served as liaison between employee and facility directors to streamline processes and increase productivity.
• Ensure residents are aware of services available to them; encouraging residents to participate in activities for their mental and physical stimulation.
• Generated and review bi-weekly reports pertaining to productivity to verify details, monitor work activities, or evaluate performance.

DIRECTOR OF BUSINESS DEVELOPMENT - THE PHOENIX AT DELRAY - Delray Beach, FL

(2017-01 - 2019-12)

• Increased census by 37% within first year of employment by effectively managing the resident referral and approval process.
• Increased resident intake by 54% including tracing referrals volume, managing sales, budgets, and expenses while nurturing relationships with in-house physicians, nurses, case managers, neighboring hospitals, and rehabilitation centers.
• Establish and maintain professional relationships with key figures that have the ability to make or influence referrals to the community.
• Increased employee engagement and motivation by creating programs and opportunities for staff to take ownership of company mission and vision.
• Performed assessments on all referrals to ensure clinical team approved settings prior to move in.
• Created and maintained variety of company policies, forms, and records, and budget statistics for each business area.

DIRECTOR OF SPECIAL EVENTS & DONOR RELATIONS - THE VOLEN CENTER - Boca Raton, FL

(2015-01 - 2017-12)

• Managed advertising, public relations, sponsorships generating revenue of $1 million
• Led staff of 3 managers within the sales, marketing, admissions, and maintenance departments.
• Created S.W.O.T. Analysis for each of our 3 locations and department as part of the company mission and vision; Created database to track customer satisfaction surveys.
• Generated contracts and negotiated contracts for vendors and sponsors while leading weekly operation calls to discuss ongoing community engagement and corporate partnership efforts.
• Reviewed and adjusted quality control metrics while assessing operational needs and performance at assigned sites.
• Tasked with providing training and support on various initiatives: core/service values; talent management; supervisory leadership training

BACHELOR OF BUSINESS ADMINISTRATION - MARKETING - Ramapo COLLEGE OF NEW JERSEY (1995-01)