Craig Moore

Professional sales leader equipped to drive growth and optimize performance. Proven ability to develop effective sales strategies and build strong relationships with clients. Focused on team collaboration and adapting to changing needs to achieve results. Skilled in team management, market analysis, and strategic planning. Known for reliability, flexibility, and goal-oriented mindset.

Store Manager at Harbor Freight Tools USA (2021-04 – 2024-01)

Overseeing the daily operations of the store, ensuring excellent customer service, maintaining inventory, implementing company policies, and working to achieve sales and profitability goals. Responsible for the hiring, training, scheduling and performance evaluations of the employees.

Store Manager at HOBBY LOBBY Retail Stores (2015-06 – 2021-04)

As a Store manager oversaw the daily operations to ensure efficiency and profitability as a member of the leadership team supervising and guiding department managers and staff setting performance goals and conducting training sessions. Monitoring sales performance implementing strategies to meet targets and ensuring exceptional customer service. Overseeing product displays, stock levels and store layout to optimize sales.

Assistant Store Manager at Kohls Department Store (2009-06 – 2015-06)

ASM supported the SM in all aspects of the store operations including sales performance customer service staffing supervision and merchandising presentations. This role required strong leadership excellent communications skills and a commitment to delivering an outstanding shopping experience. Training and developing the staff for optimal performance, high standards of visual merchandising, and store presentation, assisting in inventory management including stock replenishments and loss prevention together with payroll scheduling and administration tasks as needed.

Sales Manager at Lowe's Home Improvement (2003-01 – 2009-06)

Sales Manager responsible for managing a budget in excess of $50 million, handling daily operations such as monthly financial statements, payroll, sales, and budgets. Oversaw the performance of over 200 store employees and implemented various sales strategies and team management initiatives.

• Managed a budget in excess of $50 million
• Handled daily operations such as monthly financial statements, payroll, sales, and budgets
• Oversaw the performance of over 200 store employees
• Increased sales revenue by 8.75% developing and implementing effective sales strategies
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
• Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth
• Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge
• Negotiated partnerships with complementary businesses, creating synergies and expanding customer base
• Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Resolved problems with high-profile customers to maintain relationships and increase return customer base

Sales Manager at Peters Papers (PTY)LTD (1987-02 – 2001-08)

Sales Manager responsible for customer relations, team leadership, vendor negotiations, and business development to drive sales growth and profitability.

• Handled customer relations issues, enabling quick resolution, and client satisfaction
• Built long-lasting client relationships through excellent customer service and consistent followups
• Led a successful sales team by providing motivational coaching and performance-based incentives
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability
• Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress
• Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives
• Built relationships with customers and community to establish long-term business growth
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Resolved problems with high-profile customers to maintain relationships and increase return customer base
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
• Drove sales by developing multi-million dollar contract sales

Bachelor of Arts in Sales and Marketing (IMM) – Damelin University (1999-12)

Bachelor of Arts in Business Management International – Damelin University (1999-12)