Crystal Xixitla

Results-driven Sales Specialist with 8+ years leading divisional and regional strategies across multiple states. Delivered an 85% profitability increase through strategic partnerships, CRM optimization, and high-value negotiations. Expert in mentoring teams and expanding market share.

Divisional Sales Specialist - Morada Senior Living

(2023-03)

• Spearhead divisional sales strategy across TX, OK, CO & NM, driving occupancy and revenue growth
• Optimize CRM performance and mentor sales teams to exceed KPIs across a multi-state territory
• Cultivate referral networks and execute regional marketing initiatives in collaboration with executive leadership

Regional Sales Specialist - Five Star Senior Living

(2021-10 - 2023-03)

• Directed regional sales execution across 5 states, accelerating market penetration and revenue growth
• Closed high-value contracts and established KPIs/sales forecasts with senior executives
• Achieved top-performing regional leadership status through consistent pipeline development

Sales & Marketing Director - Frontier Senior Living

(2020-06 - 2021-10)

• Aligned sales and marketing strategies with executive objectives to strengthen brand presence
• Managed CRM reporting and led business development initiatives to grow market share
• Launched targeted campaigns that enhanced community visibility and increased qualified leads

Director of Business Development - Retirement Center Management

(2018-06 - 2020-06)

• Built strategic partnerships and drove programs resulting in an 85% increase in profitability

Community Sales Manager - Pegasus Senior Living

(2015-05 - 2018-06)

• Managed luxury community sales operations, achieving occupancy growth of up to 80%

Bachelor's Degree - Westwood College