Daniel Borchardt

Architect multi-channel strategies for a premier, global Trading Card Game brand, aligning full-funnel media tactics directly with brand awareness and performance objectives. Lead holistically planned campaigns spanning Paid Social, Programmatic, CTV, DOOH, Traditional OOH, and Audio to maximize cross-platform reach and audience engagement. Translate complex client briefs into actionable media plans, managing tactical execution, real-time optimizations, and post-campaign performance wrap reports.

Senior Media Strategist - THE·TEAM - New York, NY

(2023-11)

• Architect multi-channel strategies for a premier, global Trading Card Game brand, aligning full-funnel media tactics directly with brand awareness and performance objectives.
• Lead holistically planned campaigns spanning Paid Social, Programmatic, CTV, DOOH, Traditional OOH, and Audio to maximize cross-platform reach and audience engagement.
• Translate complex client briefs into actionable media plans, managing tactical execution, real-time optimizations, and post-campaign performance wrap reports.
• Manage direct reports while collaborating with senior peers to troubleshoot complex campaign challenges, refine strategic frameworks, and elevate agency-wide output.

Associate Director of Digital Media - Starcom Mediavest Agency - Chicago, IL

(2016-01 - 2023-11)

• Spearheaded high-performing programmatic, social, and search teams, executing strategies that consistently surpassed client KPIs and drove incremental revenue growth.
• Managed multi-million-dollar media budgets for enterprise accounts—including Kraft, Chick-fil-A, and Lionsgate—delivering measurable return on investment.
• Partnered with cross-functional data teams to leverage audience insights, refining targeting strategies to improve overall campaign performance.
• Cultivated long-term client trust through executive communication, strategic thought leadership, and consistent campaign execution.

B.A. - Communications - University of Wisconsin – Whitewater