Daniel Rodriguez

Highly accomplished Lighting Specialist with over 15 years of experience in sales, project management, and lighting design. Proven ability to quote complex commercial projects, collaborate on design-build initiatives, and interpret architectural plans to deliver tailored solutions. Drove $2.2 million in annual revenue at Wayfair by managing full project lifecycles and cultivating strong client relationships.

Adept at optimizing lighting for energy efficiency and ROI, ready to contribute expertise to a forward-thinking company.

Lighting Quotation Specialist - SK & Associates - Canton, MA

(2025-09)

• Manage sales responsibilities for Connecticut and Western Massachusetts, engaging with distributors, contractors, and end-users.
• Generate 4-6 complex commercial lighting project quotations weekly and 5-7 smaller quotes daily, ensuring precise alignment with project plans and specifications.
• Contribute lighting expertise to design-build projects from conception through construction phases.
• Interpret architectural and electrical plans to devise tailored lighting solutions for specifiers and design teams.
• Oversee project lifecycles from initial inquiry to completion, coordinating timelines, vendors, and deliverables.
• Prepare and process project submittals, including sign-off sheets and engineer approval documentation

Senior Lighting Specialist - Wayfair - Boston, MA

(2020-06 - 2025-09)

• Spearheaded Wayfair's B2B lighting division, serving as the lead lighting subject matter expert for a commercial sales floor of over 200 individuals and directing all national lighting projects exceeding $25,000, alongside internal category development.
• Achieved an annual gross revenue of $2.2 million through consistent project delivery and cultivation of long-term client relationships.
• Managed the complete project lifecycle for 30+ concurrent B2B projects, encompassing plan review, fixture quantification, quotation preparation, order entry, and job tracking.
• Engineered comprehensive, top-down lighting packages for national account clients across diverse sectors including multifamily residences, municipal buildings, hotels, restaurants, indoor sports facilities, outdoor parking areas, clubhouses, and educational institutions.
• Developed and presented detailed lighting quotations, averaging 5-7 per week, integrating pricing from manufacturers and representatives to facilitate B2B client purchasing decisions.
• Coordinated logistics for over 10 projects in active transit, including sourcing from Asia, to guarantee on-time delivery.
• Instituted organization-wide Standard Operating Procedures (SOPs) for the B2B lighting division.
• Delivered training to new hires and sales teams, enhancing product knowledge and overall sales effectiveness.
• Successfully completed significant national account projects for prominent clients such as Bozzuto, Voodoo Breweries, Wyndham, and Marriott.

Sales Executive - Superior Solutions Group - Tampa, FL

(2019-07 - 2020-05)

• Pioneered the design, sale, and project management of LED lighting solutions, generating $1.2 million in revenue within a nine-month period.
• Executed detailed lighting audits and plan takeoffs for interior spaces (500,000 to 1,000,000 sq ft) and exterior parking lots, utilizing Retrolux software for energy consumption analysis and fixture optimization.
• Formulated comprehensive Return on Investment (ROI) and energy savings reports to empower clients in making informed purchasing decisions.
• Sustained ongoing client engagement through a robust CRM system (Zendesk), ensuring high levels of client satisfaction and repeat business.
• Delivered large-scale lighting projects for notable clients including Michaels, Walmart, and various distribution centers.

Operations & Sales Manager - LED Light Source - San Rafael, CA

(2015-08 - 2019-07)

• Established and implemented critical operational frameworks, including Master Service Agreements, CRM, POS, and Return Merchandise Authorization systems, to enhance order entry and project tracking efficiency.
• Directed project management and sales teams, ensuring the flawless execution of complex lighting projects across commercial, industrial, and public infrastructure sectors.
• Conceptualized and sold advanced lighting solutions, overseeing projects from initial plan review and quotation through final completion and warranty support.
• Conducted thorough energy audits and developed detailed ROI reports that significantly boosted sales and project acquisition.
• Completed significant projects for institutions such as UCSF Gladstone Institutes, Novato Police Station, Tiburon Fire Station, and Primo Honda in San Carlos.

Sales Manager - Access Fixtures - Worcester, MA

(2011-07 - 2015-07)

• Orchestrated sales strategies that directly generated $800,000 in revenue during the 2014-2015 fiscal year.
• Analyzed large-scale commercial buildings to develop precise quotations and customized lighting solutions, delivering measurable energy savings.
• Mentored and trained a high-performing sales team, cultivating a collaborative environment that amplified productivity and revenue growth.
• Represented the company at key industry events, including LightFair and NECA conventions, enhancing brand visibility and fostering relationships with regional architects, designers, and contractors.
• Executed high-profile projects such as the Boeing HQ exterior, Orlando International Airport, America's Center (St. Louis), and multiple USPS facilities.

High School Diploma - Worcester Academy (2001-06 - 2007-08)

Bachelor's - Business (Major), Studio Art (Minor) - University of New Hampshire (2007 - 2009)