Darla Harmon

General Manager with proven success in multi-unit café operations, team leadership, and beverage product expansion. Experienced in building strong teams, driving profitability, and launching innovative consumer products. Adept at blending operational mastery with creative strategy to deliver sustainable business growth.

General Manager at Tea's Me Café (2020-01 – Present)

• Oversee four thriving café locations with a team of 40 employees, ensuring operational excellence and customer satisfaction.
• Maintain and optimize P&L for each location, driving profitability and long-term sustainability.
• Designed and launched a company-wide leadership program, strengthening staff engagement and internal growth.
• Implemented Expandshare technology to streamline employee training and operational efficiency.
• Spearheaded the launch and growth of a five-flavor bottled tea line, now distributed in retail and grocery stores through partnerships with two major distributors.
• Collaborate with the marketing team to elevate brand presence for both bottled teas and cafés.

Business Owner / Independent Entrepreneur at Darla Harmon Photography (2003-01 – Present)

• Provided market research and strategic insights to guide brand growth and consumer engagement.
• Built a strong reputation in photography, public speaking, and creative storytelling, specializing in senior portraits and photojournalism.
• Leveraged expertise in Adobe Photoshop and design to enhance brand visuals and marketing campaigns.
• Developed and executed creative strategies that aligned visual identity with consumer expectations.

Business Consultant at A&M Cafe (2004-01 – 2023-12)

• Assessing business operations, processes, and financial data
• Identifying problems and areas for improvement
• Developing strategic plans and recommending solutions
• Providing training or coaching to staff or leadership
• Monitoring results and making adjustments

Professional Photography – MAIPP Mid America Institute of Professional Photography (2006-01 – 2006-12)

Accreditation and Business Coaching Credential in Business Coaching – ICF (2025-08)