David Carlin

Executive sales leader with 15+ years of experience driving consistent 15-20% YoY revenue growth across consumer electronics markets by executing targeted GTM strategies, expanding distribution ecosystems, and building high‑performing sales organizations. Proven track record of penetrating highly competitive retail, distribution, and e‑commerce channels by leveraging deep industry relationships, data‑driven decision making, and a sophisticated understanding of consumer technology trends. Adept at transforming underdeveloped sales infrastructures, optimizing business processes, elevating salesforce capability, and driving cross‑functional alignment across marketing, product, operations, and executive leadership to deliver sustained profitability.

VP of Sales - RVMP - Columbus, OH

(2024-09)

Direct all sales, marketing, and salesforce operations to expand national retail and e‑commerce penetration across Amazon, Walmart, Best Buy, Home Depot, NATM, and additional big‑box and online channels, driving 15% sales growth in the first year.

• Architect and execute enterprise‑level sales strategies that strengthen brand leadership in the power products category while optimizing channel mix, pricing structures, and promotional programs to maximize profitability and market share.
• Lead recruitment, training, and performance management of national manufacturers' reps, ensuring consistent execution of sales initiatives and alignment with corporate growth objectives across all territories.

Director of Sales, Consumer Electronics and Wearables - Withit Gear / E. Gluck Corporation - New York, NY

(2022-04 - 2024-09)

Led the expansion of retail and e‑commerce sales across Walmart, Target, Costco, Microcenter, Meijer, Fred Meyer, BrandsMart, and international markets in Canada, Mexico, South America, Europe, and Asia.

• Directed all sales operations, rep‑firm management, and cross‑functional collaboration with marketing, product, and operations teams to support aggressive growth objectives and strengthen global brand presence.
• Built and optimized a national network of independent manufacturers' reps, ensuring consistent execution of sales strategies and maximizing coverage across high‑value retail and distribution channels.

Director of Sales, Consumer Electronics and Accessories - Schumacher Electric Corporation - Chicago, IL

(2018-06 - 2022-04)

Led the launch and growth of a new Motorola‑affiliated consumer electronics division, overseeing sales, marketing, advertising, rep management, and business development to establish a strong market presence across retail, online, and B2B channels.

• Delivered 15% revenue growth during the pandemic by implementing targeted sales strategies, strengthening distributor relationships, and optimizing channel performance across diverse customer segments.
• Directed national sales operations, including forecasting, pipeline development, pricing strategy, and promotional planning, ensuring alignment with corporate objectives and market opportunities.

VP of Sales - Orion Labs - San Francisco, CA

(2016-02 - 2018-05)

Launched and scaled sales for smart IoT‑connected wireless communication devices across North American retail and e‑commerce markets, generating $3M in the first 18 months and establishing four major sales channels.

• Directed a team of five employees and 10 independent rep firms while managing a $200K budget to drive business development, account management, packaging strategy, and logistics planning.
• Introduced "Why Buys" packaging enhancements that increased consumer engagement by 50% and strengthened product differentiation in competitive retail environments.
• Negotiated and secured strategic partnerships, including a commercial expansion opportunity with Home Depot valued at $1M as well as multiple PR and logistics partnerships that reduced operational costs by $100K.

Director of Sales, Consumer Electronics and Wireless Telecom - Nettalk - Miami, FL

(2011-12 - 2016-01)

Launched and scaled a new VoIP telecommunications product, growing revenue from $0 to $15M by securing 20 national retail accounts including Target, Best Buy, Office Depot, Staples, Microcenter, and Fred Meyer.

• Directed sales, business development, account management, and rep‑firm operations with a $750K budget, ensuring disciplined execution and strong channel performance across North America.
• Led PR, marketing, and social media campaigns that elevated the company from #5 to #2 in the market behind Vonage, increasing digital engagement across Facebook, Snapchat, Instagram, and Google by 50%.
• Re‑engineered business processes to support retail expansion, increasing back‑office efficiency by 75% and improving operational scalability.

Director of Sales, Consumer Electronics Products - EZAIR Wireless - San Jose, CA

(2010-05 - 2011-12)

Launched new wireless audio and video USB products across the U.S., Canada, Mexico, and the Caribbean, generating $5M in revenue by securing major distributors and big‑box retailers.

• Directed sales, account management, training, and rep‑firm operations with a $250K budget, ensuring strong execution and rapid market penetration for new‑to‑market technologies.
• Increased market awareness by 25% through integrated PR, advertising, and social media campaigns that elevated brand visibility and accelerated product adoption.
• Built and scaled back‑office infrastructure and third‑party logistics capabilities that reduced operational costs by $75K annually while improving fulfillment efficiency.

Principal / VP of Sales, Consumer Electronics - A&J Consulting - Rocky Hill, CT

Founded and led a consulting firm supporting small consumer electronics companies, driving multimillion‑dollar growth by placing products in major retailers, expanding distribution networks, and delivering strategic sales leadership.

VP of Sales, Consumer Electronics and Wireless Devices - PocketMail, Inc. - San Jose, CA

Launched and scaled a new electronic email device, growing revenue from $0 to $20M by securing 25 retail, telecom, e‑commerce, and specialty accounts valued between $50K and $200K each.

National Sales Manager, Consumer Electronics Products - Timex Corporation - Middlebury, CT

Introduced the world's first smart wearable technology in partnership with Microsoft, launching the Datalink product line and growing revenue from $0 to $65M over six years while improving individual sales performance by 50-60%.

Bachelor of Arts - Communications and Business - University of Connecticut

Advanced Business Courses - UCLA