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Sophie Gao

Sophie Gao

AI Product Marketing · 7+ years Global GTM & Consumer Growth · Content Strategy · MBA (STEM)

Talent
New HavenMember since June 24, 2026
AI Product MarketingContent StrategyConsumer GrowthGenAIAI Content CreationProduct ArchitectureBusiness Model DesignA/B TestingProduct Management
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AI Product MarketingContent StrategyConsumer GrowthGenAIAI Content Creation

About

Portfolio of 10 AI prototypes, 3 featured below

Experience

Solo Product Architect at Independent AI Product Development (2026-01 – Present)

Portfolio of 10 AI prototypes, 3 featured below

  • Loovi, AI content development studio: Transformed content creation from one-off generation to scalable growth experimentation by shipping a closed-loop pipeline unifying multimodal production, YouTube analytics, time-synced viewer reaction capture, and AI-led audience interviews
  • isekAI, day-in-the-life career simulation: Awarded Global Champion at INSEAD GenAI Product Games; improved career-pivot clarity through designing reusable scenario workflows and validating early Product-Market Fit (PMF) signals via 40+ interviews and 300+ surveys
  • Woola, AI mental skills training simulation: Translated complex emotional needs into a scalable behavioral framework selected for Tsai CITY Launch Pad and Yale Ventures by spearheading product architecture and business model design through 15 deep-dive interviews & 3 product pivots

Co-founder at mytestAI (2023-12 – 2025-12)

  • Launched an AI-powered TOEFL web/mobile product with 6-week time-to-market, acquiring first users within 24 hours, reaching profitability in 2 weeks by running A/B tests on onboarding flows, designing rubric-calibrated scoring, and building performance visualization features
  • Doubled social media fanbase organically in 3 months by developing an AI content generation tool to automate marketing at zero additional cost
  • Increased conversion by 70% through TOEFL learner research and user interviews to identify market gaps and shape targeted feature improvements

Senior Product Marketing Manager | Play for Fun Game Studio at Kunlun Technology Company Ltd. (2023-06 – 2023-12)

  • Generated $6.3M in earned media value and 142M impressions on a $280K budget by leading global positioning and GTM execution at Gamescom Cologne, securing 68 tier-1 media placements and reaching 100K+ onsite attendees
  • Acquired 20K high-intent alpha users and increased social engagement 122% by developing localized messaging and activating a cross-platform KOL campaign that generated 4M+ views across the U.S. and other global markets
  • Improved launch readiness by translating behavioral insights from 500+ target users into 10+ prioritized product features and alpha engagement benchmarks

Global Marketing Manager | International Business Department at Kuaishou Technology Company Ltd. (2021-07 – 2022-11)

  • Drove 300% DAU growth in one year and 10.7% global fanbase expansion in three months through localized campaigns, data-driven budget allocation, media partnerships, and region-specific content strategies
  • Won 2022 Effie Globalization Bronze Award by leading the X-Factor sponsorship campaign with Indonesia's No. 1 TV station, generating 69M impressions, achieving the #1 Twitter Trending Topic, and reducing negative brand perception by 7%
  • Unified brand identity across 3 global products and 8 markets, raising brand consistency to 87% in 3 months by redesigning the brand book and governance process

Marketing PMO | Interactive Entertainment Society Department at ByteDance Technology Company Ltd. (2021-03 – 2021-07)

  • Boosted project efficiency 40% by establishing SOPs and workflow trackers across 20+ products and 8 functional teams; scaled best practices to 500+ employees by chairing 10+ workshops and webinars

Marketing Specialist | Sales and Marketing Department at BMW Automotive Finance (China) Company (2019-05 – 2020-12)

  • Increased lead conversion to 98% and generated 300+ sales contracts through targeted campaigns and customer-segmented messaging
  • Scaled WeChat followers by 30% to 500K by launching a data-driven content distribution strategy based on customer persona analysis
  • Optimized budget and headcount planning across 14 cost centers and produced sales steering reports for management committee decisions

Education

Dual-degree, Master of Advanced Management (STEM) in Advanced Management – YALE UNIVERSITY (2026)

Dual-degree, Master of Business Administration (MBA) in Business Administration – NATIONAL UNIVERSITY OF SINGAPORE (2026)

Bachelor of Economics in International Economics and Trade – NANJING NORMAL UNIVERSITY (2018)

Skills

AI Product Marketing7+ years Global GTM & Consumer GrowthContent StrategyMBA (STEM)

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