Devin Edwards

Found and operate a small-business consulting firm; work directly with clients to conduct pricing analysis, cost-structure reviews, and P&L diagnostics that identify specific margin improvement opportunities. Build client-facing analytical tools including a multi-variable pricing model and a KPI dashboard that consolidates revenue, expense, and conversion data into a single decision-support view. Structure every engagement around a repeatable framework: discovery, financial baseline, gap analysis, and a prioritized written recommendations report.

Co-Founder & Lead Consultant at Cascade Strategy LLC (2026-01 – Present)

• Found and operate a small-business consulting firm; work directly with clients to conduct pricing analysis, cost-structure reviews, and P&L diagnostics that identify specific margin improvement opportunities.
• Build client-facing analytical tools including a multi-variable pricing model and a KPI dashboard that consolidates revenue, expense, and conversion data into a single decision-support view.
• Structure every engagement around a repeatable framework: discovery, financial baseline, gap analysis, and a prioritized written recommendations report.

Project Manager Intern at Trackara (2026-01 – 2026-12)

• Grew platform user base 121% (480 → 1,060) in a single internship cycle by designing and leading a data-driven market expansion strategy reported directly to senior leadership.
• Drove 450% engagement growth across Facebook, YouTube, Instagram, and Reddit through a structured content strategy and cross-promotional partnerships with 3 institutional partners.
• Produced a 17-slide investor-style strategy deck with a 90-day growth roadmap, competitive positioning analysis, and KPI measurement framework for executive review.

Field Sales Representative at Aptive Environmental (2025-01 – 2025-12)

• Generated $85,000+ in new revenue through direct residential customer acquisition, averaging 70+ prospect interactions daily in a commission-based, high-volume sales environment.
• Self-managed a running prospect list and tracked daily conversion data to prioritize outreach and improve close rates week over week.

Mission Leadership Coordinator at The Church of Jesus Christ of Latter-day Saints (2022-01 – 2024-12)

• Oversaw planning, scheduling, and weekly performance reporting for a 200+ person volunteer organization across multiple geographic zones; identified productivity gaps and adjusted team assignments and priorities in response.
• Selected to lead district leadership councils responsible for training, goal-setting, and accountability systems across 8–10 teams simultaneously.

B.A. in Economics – Brigham Young University (2028-04)