Suma Kashi

Results-driven marketing leader and MBA graduate with over 15 years of experience shaping digital marketing strategy at Fortune 500 companies including Microsoft, T-Mobile, Amazon, Expedia, and PayPal. I have a deep understanding of performance marketing and demand generation strategy across multiple channels, including paid search, mobile app marketing, email marketing, website marketing, social media advertising, and more. This highly adaptable skill set allows me to craft high-impact marketing campaigns in any industry, whether it is B2B, B2C, or DTC.

Skilled in leadership in global and remote environments, mentoring high-performing teams, and supporting career growth. Exceptional verbal and written communicator with a strong executive presence.

Currently working remotely from Los Angeles, CA but willing to relocate to the Orange County or San Diego regions for the right role.

REVEL CONSULTING

Senior Manager / Web Strategy Lead – DIGITAL TRANSFORMATION 08/2022 – Present Los Angeles, CA / Remote

• Web strategy lead for the Microsoft web marketing client account. Managed a team of 7 senior site management consultants.
• Responsible for strategic prioritization of high-impact web tactics to meet Microsoft’s product KPIs. Implemented AI-assisted search on various Microsoft web priorities and consulted on utilizing generative AI for content management.
• Regularly monitored web analytics and voice of customer data, translating customer insights into strategy.
• Collaborated regularly with product marketing, integrated marketing, marketing operations, and creative UX teams, overseeing the design and publication of content on Microsoft.com.
• Maintained relationships with top decision makers at Microsoft and assisted with internal proposal development for new work.

Senior Consultant – Digital Transformation 03/2021 – 08/2022

Los Angeles, CA / Remote

• Senior web strategy consultant at Microsoft, managing multiple product and thought leadership sites.
• Responsible for monitoring user experience, defining web strategy, optimizing customer journeys, conducting research & testing, and overseeing creative production for web properties across Microsoft’s cloud, sustainability, and AI product groups.

T-MOBILE

Senior Digital Business Manager - WEB 08/2020 – 03/2021

Los Angeles, CA / Remote

• Digital marketing OEM lead for Samsung new device launches and consumer offers.
• Highly cross-functional role that required ongoing collaboration with commercial, product management, integrated marketing, creative studios, customer care, CRM, UX, Legal, and legacy Sprint teams.
• Defined consumer web strategy, measurement plan, user flows, and creative learning agendas to support Consumer Postpaid e-commerce goals. Used Adobe/Tableau data and VOC insights to create test-and-learn plans. 
• Represented web channel in integrated marketing meetings and presented digital marketing objectives, strategy, and creative design to senior leaders and key stakeholders.
• Interviewed and served as a peer mentor and coach for new hires and junior teammates.

Senior Digital Marketing Manager - WEB 11/2017 – 08/2020

Bellevue, WA

• Oversaw creative development of web, paid social, email, and mobile app assets by internal and external agencies.
• Authored creative briefs and coordinated delivery scope and tactics with marketing, product, PR, legal, and web operations. 
• Participated in leadership steering meetings as the digital marketing liaison, making key decisions on behalf of the digital channel and regularly presenting to senior and executive management.
• Web lead for T-Mobile for Military (consumer wireless plan for military families), T-Mobile® MONEY (consumer mobile banking), and T-Vision™ Home (live TV service) launches.
• Recipient of 2019 Q2 Digital Rockstar Award; Nominated 3 times for PEAK (highest level company-wide performance award).

EXPEDIA

Senior Product Marketing Manager – Expedia Media Solutions 08/2016 – 05/2017

Bellevue, WA

• Constructed messaging and positioning for Expedia TravelAds (search advertising platform for hotel advertisers).
• Formulated go-to-market strategy and sales materials (pitch decks, one-sheeters) for the launch of TravelAds for small and mid-market hotels; partnered with CRM Team and regional market managers to ensure a measured rollout.

Senior Partner Marketing Manager 11/2013 – 07/2016

Bellevue, WA

• Managed Expedia’s hotel paid search campaigns on Kayak and other meta search engines, executing large-scale daily bidding tactics and consumer campaign optimization, with a focus on process development.
• Partnered with global teams across North America, EMEA, and Australia to grow meta search to become Expedia’s 2nd largest hotel marketing channel by investment.
• Initiated and steered critical data project to parse and ingest massive amounts of incoming data from an external partner. Collaborated with BI Team to design solutions that automated data ingestion, enabling real-time optimization across time-zones and reducing process from 8 hours to 1 hour.

PAYPAL

Senior Marketing Manager 01/2013 – 11/2013

San Jose, CA

• Created digital marketing strategies and plans for PayPal’s SMB, consumer, and non-profit business segments.
• Led a team of marketing managers and owned team’s P&L, including budget forecasts, vendor contracts, and partnerships.
• Represented digital marketing channels in senior executive steering meetings to help define cross-channel strategy
• Defined strategy for display, SEM, social, and mobile app for the launch of PayPal Here, a mobile payments solution.

IGNITED USA

Search Marketing Planner 05/2012 – 01/2013

El Segundo, CA

• Managed paid search, social media, and YouTube advertising for E! Entertainment and other NBC media properties

AMAZON.COM, INC.

Marketing Specialist 08/2009 to 01/2011

Seattle, WA

MICROSOFT CORP

Search Account Manager / MEDIA SPECIALIST 09/2006 – 08/2009

New York, NY

UNIVERSITY OF WASHINGTON, FOSTER SCHOOL OF BUSINESS, Seattle, WA MBA, Marketing (2012)

BOSTON UNIVERSITY, QUESTROM SCHOOL OF BUSINESS, Boston, MA

B.S., Business Administration and Finance (2005)