Diego Varela

Bilingual (English/Spanish) Digital Marketing & Growth Specialist with 6+ years of experience driving revenue through performance marketing, paid media (Meta & Google Ads), SEO/SEM, and data-driven strategy across North America, Latin America, and Europe. Proven track record delivering 20%+ sales growth, optimizing conversion funnels, and improving ROAS. Strong expertise in analytics, cross-functional leadership, and remote execution. Authorized to work in the U.S. without sponsorship.

Digital Marketing & Strategy Consultant - Freelance Marketing Consultant - Remote (South Setauket, NY)

(2024-03)

• Plan and execute multi-channel digital marketing strategies for B2B and B2C clients across the U.S., Latin America, and Europe, scaling client revenue by 35% and expanding online authority.
• Manage paid media campaigns across Meta Ads and Google Ads, optimizing budget allocation, audience targeting, and messaging to deliver higher ROI and lower CPA by 25%+.
• Implement comprehensive SEO and SEM strategies, driving 25% increase in organic visibility, domain authority, and high-intent search rankings.
• Conduct deep market research and competitor benchmarking to identify emerging growth opportunities and refine customer acquisition funnels.
• Design and produce high-converting video and graphic content using Adobe Creative Cloud, driving a measurable lift in engagement and click-through rates (CTR).
• Advise executive clients on end-to-end sales funnel optimization, messaging hierarchy, and audience segmentation to maximize conversion rates.

Marketing and Logistics Manager - Bella Rosa International - Hartford, CT

(2021-04 - 2024-03)

• Led end-to-end marketing strategy and operations for an international enterprise, directing vendor and supplier networks across Latin America and Europe, and driving a 35% annual increase in sales.
• Designed and executed strategic growth initiatives that delivered consistent revenue expansion and expanded global brand presence.
• Developed multi-channel social media and content strategies, increasing engagement by 30% and significantly strengthening global brand awareness.
• Coordinated cross-functional workflows between supply chain, logistics, and commercial teams, optimizing operational efficiency and go-to-market speed by 40%+.

Marketing Manager - CMYK Creative Agency - Guayaquil, Ecuador

(2020-04 - 2021-02)

• Directed integrated marketing strategies and creative direction for high-value B2B and B2C client accounts across various industries.
• Engineered comprehensive market research and consumer behavior analysis to shape brand positioning and targeted advertising campaigns.
• Supervised production of high-impact advertising video content to elevate brand storytelling and drive digital audience engagement.
• Managed cross-platform creative campaigns from concept to launch, ensuring consistent brand voice, quality control, and ROI alignment.

Marketing Manager - Banariego - El Triunfo, Ecuador

(2019-11 - 2020-03)

• Managed nationwide marketing strategy and execution across 32 retail branch locations.
• Conceptualized and launched innovative promotional campaigns that directly drove 20% sales growth during tenure.
• Oversaw marketing budget allocation and expenditure tracking, maximizing ROI across traditional and digital channels.
• Established the company's official digital presence and executed targeted social media campaigns to expand organic and paid reach.

Master of Science - International Marketing and Sales - EAE Business School (2019 - 2019)

Bachelor's Degree - Marketing and Graphic Design - Universidad Católica de Santiago de Guayaquil (2016 - 2016)