Dillon Lee

Experienced digital marketer with a background in marketing automation, front-end programming, revenue marketing, and demand generation. I am a goal-oriented person focused on personal growth and the belief that there is no finish line for learning and improvement.

As a Marketing Operations Specialist at GE Healthcare, I work closely with our industry market experts in facilitating new incoming leads via email nurtures, campaign management, content programming, and building digital programs for our Healthcare Digital team, from ideation to execution, inside Marketo.

I enjoy growing businesses, especially in emerging markets, through a deep understanding of the customer and market with a focus on providing a trans-formative experience for employees. My goal is to use my expertise and the knowledge of my talented colleagues to ensure our brand message is tailored towards specific customer needs.

Skilled in a wide range of software applications such as Marketo, Salesforce, SAS Visual Analytics, and Microsoft Office 365 based applications (Excel, Visio, Access, etc.)

General Electric (GE Healthcare) – Remote, NC, USA

Marketing Operations Specialist – Healthcare Digital October 2021 – present

• Constructed new Marketo program templates for marketing operations team to use, which will help increase project execution and efficiency in the long-term.
• Rolled out new A/B Testing strategy to immediate team members, which will lay the foundation for being able to give us insights on how to improve open and click-to-open rates.
• Documented formal processes for project execution that will support the marketing team with following standard-of-work.
• Serving as one of the top marketing tech experts on the team when it comes to advanced coding projects that involve use of HTML, CSS, or JavaScript.
• Managing marketing operational processes for our Radiology - PACS / VNA market in our USCAN region, as well as managing all of the back-end workflow processes for Healthcare Digital in our ASEAN region.

Thermo Fisher Scientific – Durham, NC, USA

Digital Marketing Specialist II – Pharma Services Group May 2020 – October 2021

• Worked alongside stakeholders to craft new email and landing page templates which helped improve conversion rates.
• Re-vamped entire email channel by having improved those who were marketable in outreach, and by having been more agile with audience segmentation.
• Cleaned up data infrastructure and acquired smarter alignment between SFDC & Marketo databases from an account hierarchy, contact hierarchy, and de-duplication standpoint.
• Took lead on getting this team a project management solution - selected vendor-of-choice (Asana) and worked with getting team members set-up – acted as the lead guru of Asana for any help or advice folks may have needed.
• Supported service line units via building out demand generation programs - supported efforts globally in North America, Europe, and our Asia-Pacific regions.

Dude Solutions, Inc. – Cary, NC, USA

Marketing Automation Specialist February 2018 – May 2020

• Assembled Salesforce campaigns and lead-nurturing programs using Marketo.
• Developed & managed lead nurturing via A/B testing and managed campaign management processes.
• Engineered HTML tasks associated with customized landing pages, e-mail campaigns, and UTMs.
• Implemented blast and trigger email programs that included welcome, nurture, retention, cross-sell, and upgrade programs.
• Optimized the website by creating wireframes to enhance UX.
• Surveyed results by segment, campaign, company classification, and other key market indicators.

North Carolina State University – Raleigh, NC, USA

B.S. in Business Administration – Concentration: Marketing August 2015 – May 2017

Honors: Tau Sigma National Honors Society

Overall GPA: 3.626 –Magna Cum Laude Major GPA: 3.583 Dean’s List: Fall 2015, Spring 2016, Spring 2017

Campbell University – Buies Creek, NC, USA

No Degree – Transfer Student August 2013 – May 2015

Overall GPA: 3.410 Dean’s List: Fall 2014, Spring 2015