Azul Sofia von glasberg

Marketing operations and lifecycle marketing specialist with 7+ years of experience building automated email campaigns, managing CRM data, and executing onboarding, re-engagement, retention, and promotional campaigns for SaaS companies. Skilled in segmentation, personalization, copywriting, A/B testing, and performance reporting across Customer.io and related marketing systems. Strong cross-functional partner to Sales, Customer Success, and Product teams.

International Digital Marketing Specialist at Badger Maps (2022-02 – 2026-08)

• Led marketing operations across CRM, marketing automation, and campaign workflows for a B2B SaaS platform, improving data flow between Marketing and Sales systems.
• Designed and maintained automated workflows in Customer.io, Close.io, Metabase, and Zapier to power targeted, data-driven customer communications.
• Owned end-to-end email campaign execution, including audience strategy, segmentation and personalization, copywriting, A/B testing, and performance analytics.
• Executed lifecycle marketing campaigns across onboarding, feature adoption, re-engagement, referral, cross-sell and upsell, retention, and ABM initiatives.
• Redesigned re-engagement segmentation by industry, deal-blocked reason, and CRM type to improve message relevance and follow-up targeting.
• Managed CRM data quality through deduplication, standardization, enrichment, and GDPR-compliant list hygiene.
• Partnered with Product, Sales, and CS on customer-facing promotional marketing and campaign messaging.
• Executed the multi-channel GTM launch strategy for a new Territory Management Suite, designing conversion-focused landing pages and automated email campaigns to drive feature adoption.

Content Marketing Consultant at Self-Employed (2019-09 – 2022-02)

• Audited and optimized website and content portfolios to improve performance across the customer funnel.
• Built SEO-focused content strategies and link-acquisition/digital PR campaigns to grow organic visibility and backlinks.
• Used marketing automation tools to support lifecycle email campaigns, content distribution, and social media workflows.

Marketing Copywriter at Badger Maps (2019-02 – 2019-08)

• Managed content and copywriting for a newsletter reaching 95,000+ customers and prospects, including curation and deliverability.
• Created case studies, blogs, guides, video scripts, and bilingual (English/Spanish) promotional content, plus chatbot playbooks for lead engagement.

Bachelor's Degree in International Business – Universidad Empresarial Siglo 21, Argentina (2018 – 2020)

Bachelor's Degree in Marketing – Universidad Empresarial Siglo 21, Argentina (2014 – 2019)